CONTENTS
INTRODUCTION : STRATEGY AND ECONOMICS = 1
PRIMER : ECONOMIC CONCEPTS FOR STRATEGY = 9
PART ONE FIRM BOUNDARIES
1 The Evolution of the Modern Firm = 43
2 The Horizontal Boundaries of the Firm : Economies of Scale and Scope = 71
3 The Vertical Boundaries of the Firm = 109
4 The Transactions Costs of Market Exchange = 141
5 Organizing Vertical Boundaries : Vertical Integration and Its Alternatives = 169
6 Diversification = 197
PART TWO MARKET AND COMPETITIVE ANALYSIS
7 Competitors and Competition = 227
8 Strategic Commitment = 263
9 The Dynamics of Pricing Rivalry = 289
10 Entry and Exit = 325
11 Industry Analysis = 359
PART THREE : STRATEGIC POSITION AND DYNAMICS
12 Strategic Positioning for Competitive Advantage = 385
13 Sustaining Competitive Advantage = 443
14 The Origins of Competitive Advantage : Innovation, Evolution, and Environment = 483
PART FOUR INTERNAL ORGANIZATION
15 Incentives and Agency = 509
16 Strategy and Structure = 545
17 Power and Culture = 577
18 Strategy and the General Manager = 609
GLOSSARY = 625
INDEXES = 633
