| 000 | 00982camuu22002894a 4500 | |
| 001 | 000045245633 | |
| 005 | 20060411144705 | |
| 008 | 990503s2000 maua b 001 0 eng | |
| 010 | ▼a 99031132 | |
| 020 | ▼a 087584877X (alk. paper) | |
| 035 | ▼a (KERIS)REF000005350433 | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HC79.I55 ▼b E93 2000 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 21 |
| 090 | ▼a 658.4012 ▼b E92b | |
| 100 | 1 | ▼a Evans, Philip , ▼d 1950-. |
| 245 | 1 0 | ▼a Blown to bits : ▼b how the new economics of information transforms strategy / ▼c Philip Evans, Thomas S. Wurster. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c c2000. | |
| 300 | ▼a xv, 261 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 231-248) and index. | |
| 650 | 0 | ▼a Information technology. |
| 650 | 0 | ▼a Knowledge management. |
| 650 | 0 | ▼a Strategic planning. |
| 700 | 1 | ▼a Wurster, Thomas S. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/단행본실(2층)/ | 청구기호 658.4012 E92b | 등록번호 121125844 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The trade-off between "richness or reach" involves conceiving of services in terms of providing "rich" information (customized products and services for a niche consumerate) or "reach" (watered-down information sacrificing richness for appeal to a mass consumerate). But now, say Evans and Wurster, no longer is there a need to choose between richness and reach because of the new economics of information that redefine the channels linking business to consumer. The authors draw upon concepts explored in the Harvard Business Review article, "Strategy and the New Economics of Information," and include discussion of financial services, health care, consumer and industrial goods, media, and retailing. Both authors are consultants. Annotation c. Book News, Inc., Portland, OR (booknews.com)
정보제공 :
저자소개
필립 에번스(지은이)
1963년 미국 보스턴에서 설립돼 전세계 32개국 46개 도시에서 활동하고 있는 세계적인 경영 컨설팅 회사인 보스턴 컨설팅 그룹의 보스턴 사무소 수석 부사장이다. 이 곳에서 미디어 통합 분과를 담당하고 있다.
Thomas S. Wurster(지은이)
목차
CONTENTS preface = ⅸ chapter one A Cautionary Tale = 1 chapter two Information and Things = 9 chapter three Richness and Reach = 23 chapter four Deconstruction = 39 chapter five Disintermediation = 69 chapter six Competing on Reach = 99 chapter seven Competing on Affiliation = 125 chapter eight Competing on Richness = 147 chapter nine Deconstructing Supply Chains = 169 chapter ten Deconstructing the Organization = 193 chapter eleven Monday Morning = 221 endnotes = 231 index = 249 about the authors = 261