| 000 | 00901camuu2200265 a 4500 | |
| 001 | 000000775009 | |
| 005 | 20020723112016 | |
| 008 | 960823s1997 maua b 001 0 eng | |
| 010 | ▼a 96041597 | |
| 020 | ▼a 0875847595 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d MUQ ▼d 211009 | |
| 049 | 1 | ▼l 111216455 |
| 050 | 0 0 | ▼a HF5415.1265 ▼b .H34 1997 |
| 082 | 0 0 | ▼a 658.8/00285/467 ▼2 21 |
| 090 | ▼a 658.800285 ▼b H141n | |
| 100 | 1 | ▼a Hagel, John. |
| 245 | 1 0 | ▼a Net gain : ▼b expanding markets through virtual communities / ▼c John Hagel III, Arthur G. Armstrong. |
| 260 | ▼a Boston : ▼b Harvard Business School Press, ▼c c1997. | |
| 300 | ▼a xv, 239 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 221-224) and index. | |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Customer relations. |
| 653 | ▼a Virtual communities. | |
| 700 | 1 | ▼a Armstrong, Arthur. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Education Reserves1/ | Call Number 658.800285 H141n | Accession No. 111216455 (4회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.
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Table of Contents
CONTENTS preface = ⅸ PART Ⅰ the real value of virtual communities chapter 1 the race belongs to the swift = 2 chapter 2 reversing markets : how customers gain = 16 chapter 3 the new economics of virtual communities = 41 chapter 4 the shape of things to come = 82 PART Ⅱ building a virtual community chapter 5 choosing the way in = 112 chapter 6 laying the foundation : getting to critical mass = 131 chapter 7 the gardener's touch : managing organic growth = 150 chapter 8 equipping the community : choosing the right technology = 171 PART Ⅲ positioning to win the broader game chapter 9 rethinking functional management = 186 chapter 10 reshaping markets and organizations = 203 management agenda = 217 further reading = 221 index = 225