| 000 | 00855camuu2200265 a 4500 | |
| 001 | 000000876703 | |
| 005 | 20040407151851 | |
| 008 | 920817s1993 enka b 001 0 eng | |
| 010 | ▼a 92029860 | |
| 020 | ▼a 0631188770 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d 211009 | |
| 049 | ▼a KUBA ▼l 412916030 | |
| 050 | 0 0 | ▼a HD41 ▼b .M33 1993 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 20 |
| 090 | ▼a 658.4012 ▼b M2663 | |
| 245 | 0 0 | ▼a Managers and competition / ▼c G. Easton ... [et al.]. |
| 260 | ▼a Oxford, OX, UK ; ▼a Cambridge, Mass., USA : ▼b Blackwell Business, ▼c 1993. | |
| 300 | ▼a ix, 350 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [330]-342) and index. | |
| 650 | 0 | ▼a Competition. |
| 650 | 0 | ▼a Industrial management. |
| 650 | 0 | ▼a Strategic planning. |
| 653 | 0 | ▼a Business ▼a Planning |
| 700 | 1 | ▼a Easton, Geoff. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 M2663 | 등록번호 412916030 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS List of figures and tables = ⅵ Preface = ⅶ 1 Introduction = 1 2 Industry Structure = 15 3 Products, Customers and Markets = 71 4 Strategy = 117 5 Communication = 159 6 Competition = 209 7 Dynamics = 246 8 Summary and Conclusions = 282 Appendix : Methodology = 310 References = 330 Index = 343