| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045965658 | |
| 005 | 20181226152636 | |
| 008 | 181224s2016 mau b 001 0 eng d | |
| 010 | ▼a 2015033353 | |
| 020 | ▼a 9781633690172 (alk. paper) | |
| 035 | ▼a (KERIS)REF000017875631 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .L4936 2016 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 23 |
| 084 | ▼a 658.4012 ▼2 DDCK | |
| 090 | ▼a 658.4012 ▼b L673e | |
| 100 | 1 | ▼a Lewis, Alan, ▼d 1975-. ▼0 AUTH(211009)132344 |
| 245 | 1 0 | ▼a Edge strategy : ▼b a new mindset for profitable growth / ▼c Alan Lewis, Dan McKone. |
| 260 | ▼a Boston, Massachusetts : ▼b Harvard Business Review Press, ▼c c2016. | |
| 300 | ▼a ix, 208 p. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 183-198) and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Management. |
| 700 | 1 | ▼a McKone, Dan. ▼0 AUTH(211009)63680 |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4012 L673e | 등록번호 111801198 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Stay focused. Stick to your knitting. Go with what works. In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core business become extremely powerful. And, of course, profiting from the core is crucial. But the danger is, over-focus on the core can blind companies to the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
Edge Strategy is uniquely positioned at the intersection of marketing and strategy, focusing on the myriad opportunities that are internal to the business, and showing leaders how to recognize and then leverage these opportunities at the margins. Crucially, the customer’s experience of a company and its products is central to what makes the Edge Strategy work. Strategy experts Alan Lewis and Dan McKone have a sharp, practical way of characterizing and visualizing the different kinds of edges:
? Product edge. Value that’s realized by gauging the customer’s ?value perimeter” specifically in relation to your products?highlighting bundling and unbundling opportunities.
? Customer Journey edge. Here, you gauge the customer value perimeter in relation to the customer’s experience of your overall offering and brand, capturing value at different points in the ?journey.”
? Enterprise edge. This edge creates value when assets, competencies, and capabilities developed for your offering can be used in a different context, for a different offering, or for a different set of customers.
With engaging examples from across many industries, Lewis and McKone coach readers on how to identify and assess each of the different edges and then provide concrete insights and advice on Edge Strategy and tactics in specific business contexts. The book concludes with a ten-step process to help executives and managers to find and leverage the edge opportunities in their own companies.
Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, access already established, investments already made.
Edge Strategy is uniquely positioned at the intersection of marketing and strategy, focusing on the myriad opportunities that are internal to the business, and showing leaders how to recognize and then leverage these opportunities at the margins. Crucially, the customer’s experience of a company and its products is central to what makes the Edge Strategy work. Strategy experts Alan Lewis and Dan McKone have a sharp, practical way of characterizing and visualizing the different kinds of edges:
? Product edge. Value that’s realized by gauging the customer’s ?value perimeter” specifically in relation to your products?highlighting bundling and unbundling opportunities.
? Customer Journey edge. Here, you gauge the customer value perimeter in relation to the customer’s experience of your overall offering and brand, capturing value at different points in the ?journey.”
? Enterprise edge. This edge creates value when assets, competencies, and capabilities developed for your offering can be used in a different context, for a different offering, or for a different set of customers.
With engaging examples from across many industries, Lewis and McKone coach readers on how to identify and assess each of the different edges and then provide concrete insights and advice on Edge Strategy and tactics in specific business contexts. The book concludes with a ten-step process to help executives and managers to find and leverage the edge opportunities in their own companies.
Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, access already established, investments already made.
정보제공 :
저자소개
앨런 루이스(지은이)
L.E.K.컨설팅 보스턴 사무소의 상무이사이자 파트너이며 L.E.K에서 에지 전략 자문의 공동 책임자를 맡고 있다. 지난 12년 동안 크고 작은 기업들이 새로운 성장 기회를 찾고 이익을 실현할 수 있도록 도왔다. 화학 부문의 신기술을 상품화하는 전문 공학자로 직장 생활을 시작했다. 유니버시티 칼리지 더블린의 화학공학과를 최우등으로 졸업했으며 케임브리지 대학교에서 MBA(경영학 석사)를 취득했다.
댄 매콘(지은이)
L.E.K.컨설팅의 상무이사이자 파트너이며 이 회사 글로벌 리더십 팀의 일원이다. 앨런 루이스와 함께 L.E.K에서 에지 전략 자문의 공동 책임자를 맡고 있다. 다양한 산업에 걸친 수백 건의 고객 계약을 주도했으며 지난 20년 동안 기업의 전략 및 성장, 사업 모델의 진화, 가치 중심의 의사 결정에 대해 자문을 제공해왔다. 다트머스 대학교에서 경제학과 및 행정학과를 우등으로 졸업했고, 펜실베이니아 대학교 와튼 스쿨에서 재무 분야로 MBA를 취득했다.
목차
The edge effect : why edges are powerful -- Edge of the product : rescoping the boundaries of your offer -- Edge of the journey : completing the customer''s mission -- Edge of the enterprise : viewing your assets from the outside -- Effective upselling : redefining "even better" solutions -- Dealing with margin pressure : staying profitable despite headwinds -- Beating the commoditization cycle : sharpening differentiation with less risk -- The edge of big data : enabling new ways to create value -- A few mindset for M & A : getting real value from synergies -- Finding your edge : a ten-step guide.