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Collaborative selling : how to gain the competitive advantage in sales

Collaborative selling : how to gain the competitive advantage in sales

자료유형
단행본
개인저자
Alessandra, Anthony J. Barrera, Rick. Alessandra, Anthony J.
단체저자명
Dartnell Corporation.
서명 / 저자사항
Collaborative selling : how to gain the competitive advantage in sales / Tony Alessandra, Rick Barrera.
발행사항
New York :   Wiley,   c1993.  
형태사항
xvi, 239 p. : ill. ; 24 cm.
ISBN
0471596647 (cloth : acid-free paper) 0471596655 (paper : acid-free paper)
일반주기
Based on the author's audio program The edge, released by Dartnell.  
Includes index.  
일반주제명
Selling. Sales personnel.
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050 0 0 ▼a HF5438.25 ▼b .A42 1993
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100 1 ▼a Alessandra, Anthony J.
245 1 0 ▼a Collaborative selling : ▼b how to gain the competitive advantage in sales / ▼c Tony Alessandra, Rick Barrera.
260 ▼a New York : ▼b Wiley, ▼c c1993.
300 ▼a xvi, 239 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Based on the author's audio program The edge, released by Dartnell.
500 ▼a Includes index.
650 0 ▼a Selling.
650 0 ▼a Sales personnel.
700 1 ▼a Barrera, Rick.
700 1 ▼a Alessandra, Anthony J. ▼t Edge.
710 2 ▼a Dartnell Corporation.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.85 A371c 등록번호 151006966 도서상태 대출가능 반납예정일 예약 서비스 B M ?

컨텐츠정보

책소개

Collaborative Selling How to Gain the Competitive Advantage in Sales "Quality was the key word for success in the 80s. Team selling that makes the customer a true partner will be the point of differentiation in the 90s. Collaborative Selling lays out a clear road map for value-added marketing." Buck Rodgers Former Vice President of Marketing, IBM Corporation Author, The IBM Way "The traditional hard sell approach to customers is passe successful selling in the 90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers." Og Mandino Author, The Greatest Salesman in the World "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." Denis Waitley Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers problems and meeting your customers needs." Dr. Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nations most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your marketidentify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.


정보제공 : Aladin

저자소개

릭 바레라(지은이)

마케팅 컨설팅 회사인 오버프라미스(Overpromise Inc.)의 창업자겸 대표. 미국에서 가장 영향력 있는 비즈니스 강연가 중 한 사람이며 차별화된 전략으로 마케팅을 기획.실행하는 유명 컨설턴트이기도 하다. 지은 책으로는 <협력을 통한 판매>, <술수를 쓰지 않는 판매> 등이 있다.

Anthony J. Alessandra(지은이)

Dartnell Corporation(지은이)

정보제공 : Aladin

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