| 000 | 00900camuuu200253 a 4500 | |
| 001 | 000000918057 | |
| 005 | 19990112100105.0 | |
| 008 | 930924s1994 nyua b 001 0 eng | |
| 010 | ▼a 93035983 | |
| 020 | ▼a 0471595357 (cloth : alk. paper) | |
| 020 | ▼a 0471595349 (pbk. : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151006977 |
| 050 | 0 0 | ▼a HG177 ▼b .G763 1994 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 20 |
| 090 | ▼a 658.15224 ▼b G812f | |
| 100 | 1 | ▼a Greenfield, James M., ▼d 1936- |
| 245 | 1 0 | ▼a Fund-raising fundamentals : ▼b a guide to annual giving for professionals and volunteers / ▼c James M. Greenfield. |
| 260 | ▼a New York : ▼b John Wiley, ▼c c1994. | |
| 300 | ▼a xix, 407 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a Nonprofit law, finance, and management series. |
| 504 | ▼a Includes bibliographical references (p. 390-402) and index. | |
| 650 | 0 | ▼a Fund raising. |
| 650 | 0 | ▼a Nonprofit organizations ▼x Finance. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.15224 G812f | Accession No. 151006977 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.
Information Provided By: :
Table of Contents
CONTENTS Chapter 1 Developing Annual Gift Support by Raising Friends and Building Relationships = 1 The Philanthropic Process = 5 Philanthropic Practice = 6 The Independent Sector and the Nature of Charitable Organizations = 8 The Role of Fund Development = 10 The Role of Annual Giving = 16 What to Use in Making Annual Gifts = 16 Chapter 2 Asking for Money: Begin with Testing by Mail = 24 Acquisition: The Everlasting Search = 25 Finding Likely First-Time Donors = 33 Testing, Testing, Testing = 37 Letter Texts: Write Love Letters! = 43 Chapter 3 Direct Mail Acquisition: Constituency Building = 55 Meeting Changing Needs = 58 The "Case" for Annual Gift Support: Goals and Potential = 60 Goal Setting for Annual Giving Solicitation = 63 These Are Donors, Not Numbers = 65 The Annual Fund-Master Schedule = 69 Making and Following Plans: The Frequency of Appeals = 71 Plan to Be Flexible = 73 Where Pledges Fit in Annual Giving = 75 Acquisition through Mail Appeals = 80 Why Use the Mail? = 83 Multiple Acquisition Methods = 85 Multiple Mailings = 86 When to Mail and How Often = 87 Improved Results with Multimedia Appeals = 90 Other Options for Acquisition Mailings = 91 Chapter 4 Donor Renewal: A Communications Art = 101 Communications Opportunities = 103 Involvement Opportunities = 113 Methods of Donor Renewal, Revival, and Reward = 119 Performance Analysis = 122 Donor Relations = 128 Chapter 5 Membership and Membership Associations = 139 Legal and Tax-Exempt Status = 140 Membership Options = 142 Basic Design = 145 Annual Dues and Gifts = 147 Benefits and Privileges = 148 The Value of a Gift Membership = 150 Management of Membership Associations = 158 Annual Giving Opportunities for Members = 164 Annual Membership Campaigns = 169 Operating Costs for Membership Programs = 174 Chapter 6 Groups, Guilds, and Support Organizations = 184 The Auxiliary = 188 The Guild = 191 Donor Clubs: The Benefits of Organizing Donors = 193 Support Group Organizations = 200 Management of Groups, Guilds, and Support Organizations = 207 Chapter 7 Activities, Benefits, and Special Events = 215 Volunteer Development = 218 Definitions and Differences = 231 Activities = 232 Benefits = 240 Special Events = 255 Management and Performance Measurement = 260 Chapter 8 The Volunteer-Led, Personal Solicitation Annual Giving Campaign = 271 Developing Qualified Donors = 273 Recruiting and Training Volunteer Solicitors = 275 Campaign Leadership: The Key to Success = 285 Management of the Annual Giving Campaign = 289 Recognition and Reward = 295 Chapter 9 Other Ways to Raise Money Every Year = 304 Advertising and Coupons = 306 Commemorative and Tribute Giving = 309 Commercial Sales, Cause-Related Marketing, and Affinity Cards = 311 Door-to-Door and On-Street Solicitation = 314 Federated Campaigns = 315 Gambling and Games of Chance = 316 Multimedia Options = 320 Premiums = 321 Telephone and Telemarketing Solicitation = 324 Television and Telethon Solicitation = 327 Various Other Annual Giving Ideas of Merit = 328 Scams and Con Artist's Fraud and Abuse = 329 Chapter 10 Managing the Comprehensive Annual Giving Program = 335 Balanced Participation: A Key to Success = 336 Managing Annual Giving Programs = 342 Board, CEO, and Employee Relations = 345 Management of Changing Annual Priorities = 346 Gift Reports = 346 Budget Preparation and Management = 347 Cost-Benefit Standards and Guidelines = 350 Program Performance Measurement = 352 Office Functions, Operating Procedures, and Computer Support = 353 Training for All Staff Members = 356 Financial Accounting and Reporting = 357 Donor Relations = 357 Issues and Challenges for the Future of Annual Giving = 359 Appendices = 373 A Operating Rules and Procedures for a Support Group Organization = 373 B Master Checklist for Activities, Benefits, and Speciai Events = 383 Notes = 390 Selected References = 399 Index = 403