| 000 | 00770camuuu200253 a 4500 | |
| 001 | 000001033275 | |
| 005 | 19981127114218.0 | |
| 008 | 970527s1998 nyua b 001 0 eng | |
| 010 | ▼a 97021554 | |
| 020 | ▼a 0684831910 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 | |
| 049 | 0 | ▼l 151062995 |
| 050 | 0 0 | ▼a HF5415.13 ▼b .S345 1998 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 21 |
| 090 | ▼a 658.802 ▼b S357m2 | |
| 100 | 1 | ▼a Schnaars, Steven P. |
| 245 | 1 0 | ▼a Marketing strategy : ▼b customers and competition / ▼c Steven P. Schnaars. |
| 250 | ▼a 2nd rev. and updated ed. | |
| 260 | ▼a New York : ▼b Free Press, ▼c c1998. | |
| 300 | ▼a xvi, 216 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Marketing ▼x Management. |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Competition. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.802 S357m2 | 등록번호 151062995 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Focusing on the "three Cs" - customers, competition and changing market trends - this revised and updated edition includes: a new chapter on using price as a competitive weapon; an expanded chapter on speed as strategy, to include the strategic uses of computers; and more on international issues.
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
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