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Measuring marketing performance [electronic resource]

Measuring marketing performance [electronic resource]

자료유형
컴퓨터파일
개인저자
Quelch, John A. McGovern, Gail.
단체저자명
Harvard Business School.
서명 / 저자사항
Measuring marketing performance [electronic resource] / John Quelch and Gail McGovern.
발행사항
Boston, MA :   Harvard Business School Publishing,   2009.  
형태사항
1 computer optical disc : sd., col. ; 4 3/4 in.
일반주제명
Marketing -- Measurement. Marketing -- Management.
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040 ▼a AMU ▼c AMU ▼d AU@ ▼d VOD ▼d KUB ▼d 211009
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050 4 ▼a HF5415.13 ▼b .Q45 2007
082 0 4 ▼a 658.802 ▼2 22
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090 ▼a 658.802 ▼b Q3m
100 1 ▼a Quelch, John A.
245 1 0 ▼a Measuring marketing performance ▼h [electronic resource] / ▼c John Quelch and Gail McGovern.
260 ▼a Boston, MA : ▼b Harvard Business School Publishing, ▼c 2009.
300 ▼a 1 computer optical disc : ▼b sd., col. ; ▼c 4 3/4 in.
538 ▼a DVD; This application runs on a Windows PC, directly from the CD-ROM (via drive D: on most machines); designed for use with Windows Media Player.
650 0 ▼a Marketing ▼x Measurement.
650 0 ▼a Marketing ▼x Management.
700 1 ▼a McGovern, Gail.
710 2 ▼a Harvard Business School.
945 ▼a KLPA
953 ▼a 교양학술

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 학술정보관(CDL)/2F 멀티미디어자료실/ 청구기호 CS 658.802 Q3m (SN.104-247) 등록번호 114017785 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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