| 000 | 01481camuu2200253 a 4500 | |
| 001 | 000000712394 | |
| 005 | 20010724101644 | |
| 008 | 960401s1996 ilua b 001 0 eng | |
| 010 | ▼a 96016461 | |
| 020 | ▼a 0877572593 (hard cover) | |
| 040 | ▼a DLC ▼c DLC ▼d SQU ▼d 211009 | |
| 049 | 1 | ▼l 111188882 |
| 050 | 0 0 | ▼a HF5415.125 ▼b .M493 1996 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 20 |
| 090 | ▼a 658.802 ▼b M996s | |
| 100 | 1 | ▼a Myers, James H. |
| 245 | 1 0 | ▼a Segmentation and positioning for strategic marketing decisions / ▼c James H. Myers. |
| 260 | ▼a Chicago : ▼b American Marketing Association , ▼c c1996. | |
| 300 | ▼a xiii, 358 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 2 0 | ▼t Strategic marketing planning -- ▼t Introduction to market segmentation -- ▼t Some common basis variables -- ▼t Segmentation using interdependence methods: partition clustering -- ▼t Segmentation using interdependence methods: hierarchical clustering -- ▼t Segmentation using dependence methods: interaction detection -- ▼t Some basic positioning concepts and techniques -- ▼t Perceptual positioning maps -- ▼t Preference positioning maps -- ▼t Other types of positioning maps -- ▼t Positioning based on laddering -- ▼t New products/services: the present scenario -- ▼t Benefit structure analysis -- ▼t Market structure studies: the Stefflre process -- ▼t Index. |
| 650 | 0 | ▼a Marketing ▼x Statistical methods. |
| 650 | 0 | ▼a Market segmentation. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.802 M996s | 등록번호 111188882 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |