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| 010 | ▼a 2021276852 | |
| 015 | ▼a GBC2C2691 ▼2 bnb | |
| 020 | ▼a 9781800436312 ▼q (hbk.) | |
| 020 | ▼a 1800436319 ▼q (hbk.) | |
| 020 | ▼z 9781800436329 (ePub ebook) | |
| 020 | ▼z 9781800436305 (PDF ebook) | |
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| 040 | ▼a UKMGB ▼b eng ▼c UKMGB ▼e rda ▼d OCLCF ▼d DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 050 | 0 0 | ▼a HF5415.16 ▼b M43 2022 |
| 082 | 0 4 | ▼a 658.802 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b M484 | |
| 245 | 0 0 | ▼a Measurement in marketing / ▼c edited by Hans Baumgartner, Bert Weijters. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a Bingley, UK : ▼b Emerald Publishing, ▼c 2022. | |
| 264 | 1 | ▼a Bingley, UK : ▼b Emerald Publishing, ▼c 2022. |
| 300 | ▼a xix, 217 p. ; ▼c 24 cm. | |
| 336 | ▼a text ▼2 rdacontent | |
| 337 | ▼a unmediated ▼2 rdamedia | |
| 338 | ▼a volume ▼2 rdacarrier | |
| 490 | 1 | ▼a Review of marketing research ; ▼v 19 |
| 500 | ▼a Print on demand edition. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Marketing audits. |
| 650 | 0 | ▼a Marketing research. |
| 700 | 1 | ▼a Baumgartner, Hans. |
| 700 | 1 | ▼a Weijters, Bert. |
| 830 | 0 | ▼a Review of marketing research ; ▼v 19. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.802 M484 | 등록번호 111882055 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
정보제공 :
목차
Introduction; Hans Baumgartner and Bert Weijters Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt