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Principles of marketing engineering

Principles of marketing engineering (8회 대출)

자료유형
단행본
개인저자
Lilen, Gary L. , 1946-. Rangaswamy, Arvind. De Bruyn, Arna.
서명 / 저자사항
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
발행사항
Victoria, B.C. :   Trafford Publising ,   c2007.  
형태사항
xiv, 210 p. : ill. ; 27 cm.
ISBN
9781425135867 (hbk.) 1425135862 (hbk.)
일반주기
"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."  
서지주기
Includes bibliographical references and index
일반주제명
Marketing -- Data processing. Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Data processing.
000 01201camuu2200313 a 4500
001 000045575715
005 20100208172002
008 081129s2007 cn a b 001 eng
020 ▼a 9781425135867 (hbk.)
020 ▼a 1425135862 (hbk.)
035 ▼a (KERIS)BIB000011511893
040 ▼a 241026 ▼c 241026 ▼d 211009
050 4 ▼a HF5415.125 ▼b .L542 2007
082 0 4 ▼a 658.8/02/0285 ▼2 22
090 ▼a 658.802 ▼b L728p
100 1 ▼a Lilen, Gary L. , ▼d 1946-.
245 1 0 ▼a Principles of marketing engineering / ▼c Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
246 1 ▼a Marketing engineering
260 ▼a Victoria, B.C. : ▼b Trafford Publising , ▼c c2007.
300 ▼a xiv, 210 p. : ▼b ill. ; ▼c 27 cm.
500 ▼a "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
504 ▼a Includes bibliographical references and index
650 0 ▼a Marketing ▼x Data processing.
650 0 ▼a Marketing ▼x Decision making ▼x Mathematical models.
650 0 ▼a Marketing ▼x Decision making ▼x Data processing.
700 1 ▼a Rangaswamy, Arvind.
700 1 ▼a De Bruyn, Arna.
945 ▼a KINS

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.802 L728p 등록번호 111567010 (8회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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