| 000 | 01742camuu22003018a 4500 | |
| 001 | 000045271159 | |
| 005 | 20060621104145 | |
| 008 | 050720s2006 maua bf 001 0 eng | |
| 010 | ▼a 2005020520 | |
| 020 | ▼a 1591397626 (alk. paper) | |
| 035 | ▼a (KERIS)REF000012334787 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415 ▼b .H24333 2006 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 22 |
| 090 | ▼a 658.802 ▼b M3452 | |
| 245 | 0 0 | ▼a Marketers toolkit : ▼b the 10 strategies you need to succeed. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c 2006. | |
| 300 | ▼a 230 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 1 | ▼a Harvard business essentials |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Marketing strategy and how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- New product and service development : the marketers role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and resource allocation -- Interactive marketing : new channelnew challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrows challenge. |
| 650 | 0 | ▼a Marketing ▼v Handbooks, manuals, etc. |
| 650 | 0 | ▼a Strategic planning ▼v Handbooks, manuals, etc. |
| 710 | 2 | ▼a Harvard Business School. |
| 830 | 0 | ▼a Harvard business essentials series. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.802 M3452 | 등록번호 111367217 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |