| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045867770 | |
| 005 | 20250625091648 | |
| 008 | 160321s2010 caua b 001 0 eng d | |
| 010 | ▼a 2009002539 | |
| 020 | ▼a 9781412970419 (pbk. : acid-free paper) | |
| 020 | ▼a 1412970415 (pbk. : acid-free paper) | |
| 035 | ▼a (KERIS)REF000015195087 | |
| 040 | ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d C#P ▼d BWX ▼d CDX ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.127 ▼b .M66 2010 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b M817g3 | |
| 100 | 1 | ▼a Mooij, Marieke K. de, ▼d 1943- ▼0 AUTH(211009)39377. |
| 245 | 1 0 | ▼a Global marketing and advertising : ▼b understanding cultural paradoxes / ▼c Marieke de Mooij. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Los Angeles : ▼b SAGE, ▼c c2010. | |
| 300 | ▼a xviii, 323 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼t The paradoxes in global marketing communications -- ▼t Global branding -- ▼t Values and culture -- ▼t Dimensions of culture -- ▼t Culture and consumer behavior -- ▼t Researching and applying cultural values -- ▼t Culture and communication -- ▼t Culture and the media -- ▼t Culture and advertising appeals -- ▼t Culture and executional style -- ▼t From value paradox to strategy. |
| 650 | 0 | ▼a Target marketing ▼v Cross-cultural studies. |
| 650 | 0 | ▼a Advertising ▼v Cross-cultural studies. |
| 650 | 0 | ▼a Consumer behavior ▼v Cross-cultural studies. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.802 M817g3 | 등록번호 111753491 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |