| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045474358 | |
| 005 | 20250704091200 | |
| 008 | 960424s1996 caua b 000 0 eng | |
| 010 | ▼a 96010122 | |
| 020 | ▼a 0761901396 (acid-free paper) | |
| 020 | ▼a 076190140X (pbk. : acid-free paper) | |
| 020 | ▼a 9780761901402 | |
| 035 | ▼a (KERIS)REF000012647641 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.123 ▼b .N48 1996 |
| 082 | 0 0 | ▼a 658.8/02 ▼2 22 |
| 090 | ▼a 658.802 ▼b N476 | |
| 245 | 0 0 | ▼a Networks in marketing / ▼c Dawn Iacobucci, editor. |
| 260 | ▼a Thousand Oaks, Calif. : ▼b Sage Publications, ▼c c1996. | |
| 300 | ▼a xx, 442 p. : ▼b ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references (p. 410-436). | |
| 650 | 0 | ▼a Communication in marketing. |
| 650 | 0 | ▼a Business networks. |
| 650 | 0 | ▼a Public relations. |
| 700 | 1 | ▼a Iacobucci, Dawn ▼0 AUTH(211009)36410. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.802 N476 | 등록번호 111497327 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Eighteen contributions provide an overview of what networks are and how they are used in marketing management practices. Topics include customer-to-customer and business-to-business networks, relationships as investment opportunities, strategic alliances, and market dynamics specifically brand switching and the structure of consumer networks. In several "mini" chapters, marketing scholars reflect on their own research and expertise. A final chapter explores advanced methodological issues and directions for future research. No index. Paper edition (unseen), $27.95. Annotation c. by Book News, Inc., Portland, Or.
정보제공 :
저자소개
돈 이아코부치(엮은이)
노스웨스턴 대학교 켈로그 경영대학원의 마케팅 교수로 재직 중이다.