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Business marketing strategy: concepts and applications

Business marketing strategy: concepts and applications

자료유형
단행본
개인저자
Rangan, V. Kasturi. Shapiro, Benson P. Moriarity, Rowland T.
서명 / 저자사항
Business marketing strategy: concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
발행사항
Chicago :   Irwin ,   c1995.  
형태사항
xiii, 354 p. : ill. ; 24 cm.
총서사항
The Irwin series in marketing.
ISBN
0256169101
서지주기
Includes bibliographical references and index.
일반주제명
Marketing -- Management. Product management. Industrial marketing -- Management. Marketing -- Management -- Case studies.
000 01052camuu2200301 a 4500
001 000000918250
005 20050615105707
008 940628s1995 ilua b 001 0 eng
010 ▼a 94022562
020 ▼a 0256169101
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151024392
050 0 0 ▼a HF5415.13 ▼b .R269 1995
082 0 0 ▼a 658.8/02 ▼2 20
090 ▼a 658.802 ▼b R196ba
100 1 ▼a Rangan, V. Kasturi.
245 1 0 ▼a Business marketing strategy: ▼b concepts and applications / ▼c V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
260 ▼a Chicago : ▼b Irwin , ▼c c1995.
300 ▼a xiii, 354 p. : ▼b ill. ; ▼c 24 cm.
440 4 ▼a The Irwin series in marketing.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Product management.
650 0 ▼a Industrial marketing ▼x Management.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
700 1 ▼a Shapiro, Benson P.
700 1 ▼a Moriarity, Rowland T.

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