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Customer behavior: consumer behavior & beyond (1회 대출)

자료유형

단행본

개인저자

Sheth, Jagdish N. Mittal, Banwari. Newman, Bruce I.

서명 / 저자사항

Customer behavior: consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.

발행사항

Fort Worth, TX : Dryden Press , 1999.

형태사항

1 v. (various pagings) : col. ill. ; 26 cm.

ISBN

003098016X (pbk.)

내용주기

ch. 1. Managerial importance of customer behavior -- ch. 2. Three roles of a customer: user, payer, buyer -- ch. 3. Market values customers seek -- ch. 4. Market characteristics: climate, topography, and ecology -- ch. 5. Market context: economy, government, and technology -- ch. 6. Personal context: culture, reference groups, and personal worth -- ch. 7. Personal characteristics: genetics, race, gender, age, and personality -- ch. 8. Trends in determinants of customer behavior -- ch. 9. Customer as a perceiver and a learner -- ch. 10. Customer motivation: needs, emotions, and psychographics -- ch. 11. Customer attitudes: cognitive and affective -- ch. 12. Market differentiation and segmentation: responding to customer differences -- ch. 13. Researching customer behavior -- ch. 14. Individual customer decision making -- ch. 15. Household customer decision making -- ch. 16. Business and government customer decision making -- ch. 17. Intermediary customer decisisonmaking -- ch. 18. Customer loyalty to products and stores -- ch. 19. Relationship-based buying -- ch. 20. Creating market values for the customer.

서지주기

Includes bibliographical references and indexes.

일반주제명

Consumer behavior. Consumers' preferences. Consumer satisfaction. Marketing.

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008		980729s1999 txua b 001 0 eng
010		▼a 98072504
020		▼a 003098016X (pbk.)
040		▼a DLC ▼c DLC ▼d NOR ▼d 244002
049		▼l 151069220
050	0 0	▼a HF5415.32 ▼b .S54 1999
082	0 0	▼a 658.8/342 ▼2 21
090		▼a 658.8342 ▼b S554cu
100	1	▼a Sheth, Jagdish N.
245	1 0	▼a Customer behavior: ▼b consumer behavior & beyond / ▼c Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
260		▼a Fort Worth, TX : ▼b Dryden Press , ▼c 1999.
300		▼a 1 v. (various pagings) : ▼b col. ill. ; ▼c 26 cm.
504		▼a Includes bibliographical references and indexes.
505	0 0	▼g ch. 1. ▼t Managerial importance of customer behavior -- ▼g ch. 2. ▼t Three roles of a customer: user, payer, buyer -- ▼g ch. 3. ▼t Market values customers seek -- ▼g ch. 4. ▼t Market characteristics: climate, topography, and ecology -- ▼g ch. 5. ▼t Market context: economy, government, and technology -- ▼g ch. 6. ▼t Personal context: culture, reference groups, and personal worth -- ▼g ch. 7. ▼t Personal characteristics: genetics, race, gender, age, and personality -- ▼g ch. 8. ▼t Trends in determinants of customer behavior -- ▼g ch. 9. ▼t Customer as a perceiver and a learner -- ▼g ch. 10. ▼t Customer motivation: needs, emotions, and psychographics -- ▼g ch. 11. ▼t Customer attitudes: cognitive and affective -- ▼g ch. 12. ▼t Market differentiation and segmentation: responding to customer differences -- ▼g ch. 13. ▼t Researching customer behavior -- ▼g ch. 14. ▼t Individual customer decision making -- ▼g ch. 15. ▼t Household customer decision making -- ▼g ch. 16. ▼t Business and government customer decision making -- ▼g ch. 17. ▼t Intermediary customer decisisonmaking -- ▼g ch. 18. ▼t Customer loyalty to products and stores -- ▼g ch. 19. ▼t Relationship-based buying -- ▼g ch. 20. ▼t Creating market values for the customer.
650	0	▼a Consumer behavior.
650	0	▼a Consumers' preferences.
650	0	▼a Consumer satisfaction.
650	0	▼a Marketing.
700	1	▼a Mittal, Banwari.
700	1	▼a Newman, Bruce I.

소장정보

세종학술정보원

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 세종학술정보원/사회과학실(4층)/	청구기호 658.8342 S554cu	등록번호 151069220 (1회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M ?

Customer behavior: consumer behavior & beyond (1회 대출)

소장정보

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