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Consumer behavior : buying, having, and being / 11th ed., Global ed

Consumer behavior : buying, having, and being / 11th ed., Global ed (28회 대출)

자료유형
단행본
개인저자
Solomon, Michael R., 1956-
서명 / 저자사항
Consumer behavior : buying, having, and being / Michael R. Solomon.
판사항
11th ed., Global ed.
발행사항
Boston :   Pearson,   2015.  
형태사항
604 p. : ill. (chiefly col.) ; 28 cm.
ISBN
9781292017419
내용주기
Sec. 1. Foundations of Consumer Behavior -- Sec. 2. Internal Influences on Consumer Behavior -- Sec. 3. External Influences on Consumer Behavior.
서지주기
Include bibliographical references and indexes.
일반주제명
Marketing. Consumer behavior.
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008 141125s2015 maua b 001 0 eng
020 ▼a 9781292017419
035 ▼a (KERIS)BIB000013567965
040 ▼a 241049 ▼c 241049 ▼d 211009
082 0 4 ▼a 658.8342 ▼2 23
084 ▼a 658.8342 ▼2 DDCK
090 ▼a 658.8342 ▼b S689c11
100 1 ▼a Solomon, Michael R., ▼d 1956- ▼0 AUTH(211009)72357.
245 1 0 ▼a Consumer behavior : ▼b buying, having, and being / ▼c Michael R. Solomon.
250 ▼a 11th ed., Global ed.
260 ▼a Boston : ▼b Pearson, ▼c 2015.
300 ▼a 604 p. : ▼b ill. (chiefly col.) ; ▼c 28 cm.
504 ▼a Include bibliographical references and indexes.
505 0 0 ▼g Sec. 1. ▼t Foundations of Consumer Behavior -- ▼g Sec. 2. ▼t Internal Influences on Consumer Behavior -- ▼g Sec. 3. ▼t External Influences on Consumer Behavior.
650 0 ▼a Marketing.
650 0 ▼a Consumer behavior.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.8342 S689c11 등록번호 111726760 (28회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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책소개

Title: Consumer Behavior: Buying, Having, and Being Author: Solomon Edition: 11th edition ISBN-13: 9781292017419 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition.


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