| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045765570 | |
| 005 | 20250123113231 | |
| 008 | 130911s2013 maua b 001 0 eng | |
| 020 | ▼a 9780273767312 (pbk.) | |
| 020 | ▼a 0273767313 (pbk.) | |
| 035 | ▼a (KERIS)BIB000013128269 | |
| 040 | ▼a 211014 ▼c 211014 ▼d 211009 | |
| 082 | 0 4 | ▼a 658.8342 ▼2 23 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b S689c10 | |
| 100 | 1 | ▼a Solomon, Michael R., ▼d 1956- ▼0 AUTH(211009)72357. |
| 245 | 1 0 | ▼a Consumer behavior : ▼b buying, having, and being / ▼c Michael R. Solomon. |
| 250 | ▼a 10th ed., Global ed. | |
| 260 | ▼a Boston, MA ; ▼a London : ▼b Pearson, ▼c c2013. | |
| 300 | ▼a 639 p. : ▼b ill. (chiefly col.) ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Market surveys. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8342 S689c10 | 등록번호 111702228 (22회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their "own" consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits.
정보제공 :
저자소개
마이클 솔로몬(지은이)
<스탠리 큐브릭의 샤이닝 + 스티븐 킹의 세일럼스 롯 (2disc)>