| 000 | 00810camuu2200241 a 4500 | |
| 001 | 000001095385 | |
| 005 | 20100827142403 | |
| 008 | 030318s2004 njua b 001 0 eng | |
| 020 | ▼a 0130673358 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .S35 2004 |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b S333c8 | |
| 100 | 1 | ▼a Schiffman, Leon G. |
| 245 | 1 0 | ▼a Consumer behavior / ▼c Leon G. Schiffman, Leslie Lazar Kanuk. |
| 250 | ▼a 8th ed. | |
| 260 | ▼a Upper Saddle River, NJ : ▼b Pearson Prentice Hall, ▼c c2004. | |
| 300 | ▼a xxiv, 587, [67] p. : ▼b col. ill. ; ▼c 27 cm. | |
| 504 | ▼a Includes bibliographical references and indexes | |
| 650 | 0 | ▼a Consumer behavior |
| 650 | 0 | ▼a Motivation research (Marketing) |
| 700 | 1 | ▼a Kanuk, Leslie Lazar |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 S333c8 | 등록번호 151149659 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning?presented in the first chapter, this model serves as a structural framework for the concepts?the building blocks?examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning?presented in the first chapter, this model serves as a structural framework for the concepts?the building blocks?examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
정보제공 :
저자소개
Leon G. Schiffman(지은이)
미국 세인트존스대학교(뉴욕) 피터 제이 토빈 경영대학 제이 도널드 케네디 마케팅 및 전자상거래 석좌교수
Leslie Lazar Kanuk(지은이)