| 000 | 00859camuu2200253 a 4500 | |
| 001 | 000045604504 | |
| 005 | 20100806115420 | |
| 008 | 100208s2010 njua b 001 0 eng | |
| 020 | ▼a 0137006705 | |
| 020 | ▼a 9780137006700 | |
| 035 | ▼a (KERIS)BIB000011965472 | |
| 040 | ▼a 211029 ▼c 211029 ▼d 211029 ▼d 244002 | |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b S333c10 | |
| 100 | 1 | ▼a Schiffman, Leon G. |
| 245 | 1 0 | ▼a Consumer behavior / ▼c Leon G. Schiffman, Leslie Lazar Kanuk. |
| 250 | ▼a 10th ed. , Global ed. | |
| 260 | ▼a Upper Saddle River, N.J. : ▼b Pearson Prentice Hall , ▼c c2010. | |
| 300 | ▼a 592 p. : ▼b ill. ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references (p. 537-561) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Motivation research (Marketing) |
| 700 | 1 | ▼a Kanuk, Leslie Lazar. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 S333c10 | 등록번호 151289341 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.
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