| 000 | 00859camuu2200253 a 4500 | |
| 001 | 000045604504 | |
| 005 | 20100806115420 | |
| 008 | 100208s2010 njua b 001 0 eng | |
| 020 | ▼a 0137006705 | |
| 020 | ▼a 9780137006700 | |
| 035 | ▼a (KERIS)BIB000011965472 | |
| 040 | ▼a 211029 ▼c 211029 ▼d 211029 ▼d 244002 | |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b S333c10 | |
| 100 | 1 | ▼a Schiffman, Leon G. |
| 245 | 1 0 | ▼a Consumer behavior / ▼c Leon G. Schiffman, Leslie Lazar Kanuk. |
| 250 | ▼a 10th ed. , Global ed. | |
| 260 | ▼a Upper Saddle River, N.J. : ▼b Pearson Prentice Hall , ▼c c2010. | |
| 300 | ▼a 592 p. : ▼b ill. ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references (p. 537-561) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Motivation research (Marketing) |
| 700 | 1 | ▼a Kanuk, Leslie Lazar. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.8342 S333c10 | Accession No. 151289341 (2회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.
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