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| 008 | 990223s1999 njua b 001 0 eng | |
| 020 | ▼a 0138621861 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 0 | ▼l 151108144 |
| 050 | 0 0 | ▼a HD62.4 ▼b .W586 1999 |
| 082 | 0 0 | ▼a 658/.049 ▼2 21 |
| 090 | ▼a 658.049 ▼b W668i | |
| 100 | 1 | ▼a Wild, John J. ▼0 AUTH(211009)145290. |
| 245 | 1 0 | ▼a International business : ▼b an integrated approach / ▼c John J. Wild, Kenneth Wild, Jerry C.Y. Han. |
| 260 | ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c 1999. | |
| 263 | ▼a 9908 | |
| 300 | ▼a xxvi, 573p. : ▼b col.ill. ; ▼c 27cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a International business enterprises ▼x Management. |
| 650 | 0 | ▼a International trade. |
| 700 | 1 | ▼a Wild, Kenneth L. |
| 700 | 1 | ▼a Han, Jerry C. Y. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.049 W668i | 등록번호 151108144 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).
정보제공 :
저자소개
John J. Wild(지은이)
위스콘신대학교(매디슨)의 저명한 경영학 교수이다. 전에는 미시간주립대학교와 영국 맨체스터대학교에서 직책을 맡은 바 있다. 위스콘신대학교(매디슨)에서 학사·석사·박사 학위를 취득하였다. 학부생과 대학원생들을 대상으로 경영학 강의를 하는 동안 2003년 Mabel W. Chipman 우수강의상, 2005년 위스콘신대학교 우수강의상, 미시간주립대학교 우수강의상 등을 포함한 여러 교육/강의상을 수상하였다. 또한 미국 KPMG Peat Marwick과 언스트&영 재단으로부터 국가 연구 장학금을 받았다. 그는 여러 대학과 국제 컨퍼런스에서 발표자로서 활발히 활동하였다. 5편의 베스트셀러 교과서와 60편 이상의 학술자료 등을 저술한 그는 기업 관리 방식, 금융 시장, 재무 분석, 경영 예측 등 수많은 주제에 대해 연구하였다. 그는 국제경영학회(AIB) 등 여러 국제기관의 활발한 회원으로 활동하고 있으며, 여러 유명 저널의 부주필과 편집위원을 맡고 있다.
Jerry C.Y. Han(지은이)
Ken Wild(지은이)
목차
CONTENTS PREFACE = xv ABOUT THE AUTHORS = xxiii SPECIAL FEATURES = xxv Part one OVERVIEW OF INTERNATIONAL BUSINESS = 2 1 THE GLOBAL PERSPECTIVE = 2 Why Study International Business? = 4 International Business and Globalization = 5 What Is International Business? = 5 What Is Globalization? = 6 World Business Survey International Top Fifteen = 8 Why Do Companies Go International? = 13 Increase Sales = 13 Access Resources = 14 Who Participates in International Business? = 14 Entrepreneurs and Small Businesses = 15 Multinational Corporations = 15 Entrepreneurial Focus Untapped Potential： Four Myths That Keep Small Businesses from Export Success = 16 Business： The Global Perspective = 19 National Business Environments = 20 International Business Environment = 21 International Business Management = 21 Global Manager The Keys to Success = 24 Plan of This Book = 25 A Final Word = 26 SUMMARY = 27 QUESTIONS FOR REVIEW = 27 QUESTIONS FOR DISCUSSION = 28 IN PRACTICE = 28 PROJECTS = 28 BUSINESS CASE 1 MTV： GOING GLOBAL WITH A LOCAL BEAT = 29 A QUESTION OF ETHICS = 29 INTEGRATIVE VIDEO CASE Lands' End and Yahoo! = 30 APPENDIX WORLD ATLAS = 31 Part two NATIONAL BUSINESS ENVIRONMENTS = 40 2 CULTURE IN BUSINESS = 40 What Is Culture? = 42 National Culture and Subcultures = 43 Entrepreneurial Focus Entrepreneurs Respect Culture = 44 Components of Culture = 45 Aesthetics = 45 Values and Attitudes = 45 World Business Survey Listen Up, Employers = 48 Manners and Customs = 50 Social Structure = 51 Religion = 55 Personal Communication = 58 Education = 60 Physical and Material Environments = 63 Classifying Cultures = 65 KluckhohnStrodtbeck Framework = 65 Hofstede Framework = 66 Applying the Two Frameworks = 69 A Final Word = 70 SUMMARY = 71 QUESTIONS FOR REVIEW = 72 QUESTIONS FOR DISCUSSION = 72 IN PRACTICE = 73 PROJECTS = 73 BUSINESS CASE 2 ASIAN VALUES UNDER FIRE = 74 A QUESTION OF ETHICS = 74 3 POLITICS AND LAW IN BUSINESS = 76 Political Systems = 78 Politics and Culture = 78 Political Participation = 78 Political Ideologies = 79 World Business Survey To What Extent WesternStyle Democratic Freedoms Foster Economic Stability = 84 Political Systems in Times of Change = 88 Political Risk = 89 Classifying Political Risk = 92 Global Manager Your Global Security Checklist = 94 Managing Political Risk = 95 Legal Systems = 99 Types of Legal Systems = 100 Global Legal Issues = 101 Standardization = 101 Intellectual Property = 101 Product Safety and Liability = 105 Taxation = 105 Antitrust Regulations = 107 Business and International Relations = 107 The United Nations = 108 A Final Word = 108 SUMMARY = 110 QUESTIONS FOR REVIEW = 111 QUESTIONS FOR DISCUSSION = 111 IN PRACTICE = 112 PROJECTS = 112 4 BUSINESS CASE 3 INTELLECTUAL PROPERTY RIGHTS IN ASIA = 112 A QUESTION OF ETHICS = 113 BUSINESS IN OTHER ECONOMIES = 114 Economic Systems = 116 Centrally Planned Economy = 116 Mixed Economy = 118 Market Economy = 119 Development of Nations = 124 National Production = 124 Purchasing Power Parity = 128 Human Development = 128 Classifying Countries = 131 Economic Transition and Its Obstacles = 133 Lack of Managerial Expertise = 133 Shortage of Capital = 134 Cultural Differences = 135 Environmental Degradation = 135 Focus on Selected Markets = 136 China = 136 Global Manager Guidelines for Good Guanxi = 138 Vietnam = 140 Entrepreneurial Focus Vietnam, Inc.： Youth Seek Their Fortunes = 141 Russia = 141 World Business Survey The Pain of Being Set Free = 143 Central and Eastern Europe = 143 Africa = 145 Latin America = 145 Western Europe = 146 A Final Word = 147 SUMMARY = 148 QUESTIONS FOR REVIEW = 149 QUESTIONS FOR DISCUSSION = 150 IN PRACTICE = 150 PROJECTS = 151 BUSINESS CASE 4 BUSINESS ADMINISTRATION, HAVANA STYLE = 151 A QUESTION OF ETHICS = 152 INTEGRATIVE VIDEO CASE MTV Europe and Yahoo! = 153 Part three INTERNATIONAL TRADE AND INVESTMENT = 154 5 INTERNATIONAL TRADE = 154 Overview of International Trade = 156 Benefits of International Trade = 157 Volume of International Trade = 158 International Trade Patterns = 159 Trade Dependence and Independence = 161 Global Manager Five Rules for Building Good Relations in the "Rim" and Beyond = 162 Theories of International Trade = 163 Merchantilism = 164 Absolute Advantage = 165 Comparative Advantage = 168 Factor Proportions Theory = 170 International Product Life Cycle = 171 Entrepreneurial Focus Teaming Up： Prospering from Alliances with Other Entrepreneurs = 173 New Trade Theory = 174 National Competitive Advantage = 175 World Business Survey On Top of the World = 176 A Final Word = 178 SUMMARY = 179 QUESTIONS FOR REVIEW = 181 QUESTIONS FOR DISCUSSION = 181 IN PRACTICE = 181 PROJECTS = 182 BUSINESS CASE 5 DHL EXPRESS WORLDWIDE： FIRST IN ASIA AND THE WORLD = 182 A QUESTION OF ETHICS = 183 6 GOVERNMENT IMPACT ON INTERNATIONAL TRADE = 184 Why Do Governments Intervene in Trade? = 186 Cultural Motives = 186 Political Motives = 188 Economic Motives = 190 Free Trade and the United States = 192 World Business Survey To Trade Freely, or Not to Trade Freely = 193 Methods of Promoting Trade = 193 Subsidies = 193 Export Financing = 194 Entrepreneurial Focus ExIm Bank： Experts in Export Financing = 195 Foreign Trade Zones = 196 Special Government Agencies = 196 Global Manager Surfing the Regulatory Seas = 197 Methods of Restricting Trade = 198 Tariffs = 198 Quotas = 199 Embargoes = 203 Local Content Requirements = 203 Administrative Delays = 204 Currency Controls = 204 Global Trading System = 204 General Agreement on Tariffs and Trade (GATT) = 205 World Trade Organization (WTO) = 207 Global Trade and the Environment = 211 A Final Word = 214 SUMMARY = 215 QUESTIONS FOR REVIEW = 216 QUESTIONS FOR DISCUSSION = 217 IN PRACTICE = 217 PROJECTS = 218 BUSINESS CASE 6 UNFAIR PROTECTION OR VALID DEFENSE? = 218 A QUESTION OF ETHICS = 219 7 FOREIGN DIRECT INVESTMENT = 220 Patterns of Foreign Direct Investment = 222 Growth of Foreign Direct Investment = 222 World Business Survey Critical M&A Considerations = 224 Entrepreneurial Focus Cowboy Candy Rides into Manchuria = 225 Worldwide Flows of FDI = 226 Explanations for Foreign Direct Investment = 228 International Product Life Cycle = 229 Market Imperfections (Internalization) = 230 Eclectic Theory = 231 Market Power = 231 Management Issues in the FDI Decision = 231 Control = 231 PurchaseorBuild Decision = 233 Production Costs = 233 Global Manager Investing Abroad? Be Prepared for Surprises = 234 Customer Knowledge = 236 Following Clients = 236 Following Rivals = 236 Government Intervention in FDI = 237 Balance of Payments = 238 Reasons for Host country Intervention = 242 Reasons for Home Country Intervention = 243 Government Policy Instruments and FDI = 244 Host Countries： Restriction = 244 Host Countries： Promotion = 246 Home Countries： Restriction = 246 Home Countries： Promotion = 246 A Final Word = 247 SUMMARY = 247 QUESTIONS FOR REVIEW = 250 QUESTIONS FOR DISCUSSION = 250 IN PRACTICE = 251 PROJECTS = 251 BUSINESS CASE 7 MERCEDESBENZ： FOOTLOOSE IN TUSCALOOSA = 251 A QUESTION OF ETHICS = 252 8 REGIONAL ECONOMIC INTEGRATION = 254 What Is Regional Economic Integration? = 256 Levels of Regional Integration = 256 Effects of Regional Economic Integration 258 Benefits of Regional Integration = 258 Drawbacks of Regional Integration = 259 Integration in Europe = 261 European Coal and Steel Community = 261 European Economic Community = 261 Single European Act = 262 Maastricht Treaty = 264 Structure of the European Union = 265 Future EU Membership = 266 European Free Trade Association (EFTA) = 266 Integration in the Americas = 267 U.S.Canada Free Trade Agreement = 267 North American Free Trade Agreement (NAFTA) = 267 Andean Community = 270 Latin American Integration Association (ALADI) = 271 Southern Common Market (MERCOSUR) = 272 Central America and the Caribbean = 272 Global Manager The Central American Market： Staying Ahead of the Curve = 274 Free Trade Area of the Americas (FTAA) = 274 World Business Survey Corruption Perceptions in the FTAA = 276 Transatlantic Economic Partnership (TEP) = 276 Integration in Asia = 277 Association of Southeast Asian Nations (ASEAN) = 277 Asia Pacific Economic cooperation (APEC) = 280 Integration in the Middle East and Africa = 281 Gulf Cooperation Council (GCC) = 281 Economic Community of West African States (ECOWAS) = 282 A Final Word = 282 Entrepreneurial Focus The West African Enterprise Network： Small Businesses with a Large Mission = 283 SUMMARY = 284 QUESTIONS FOR REVIEW = 287 QUESTIONS FOR DISCUSSION = 287 IN PRACTICE = 288 PROJECTS = 288 BUSINESS CASE 8 TAINTED TRADE： INCREASING IMPORTS BRINGS INCREASE IN ILLNESS = 288 A QUESTION OF ETHICS = 289 INTEGRATIVE VIDEO CASE Rollerblade, Sebago Shoes, and Nivea = 290 Part four THE INTERNATIONAL FINANCIAL SYSTEM = 292 9 INTERNATIONAL FINANCIAL MARKETS = 292 International Capital Market = 294 Purposes of National Capital Markets = 294 Purposes of the International Capital Market = 295 Entrepreneurial Focus Where Microcredit Is Due = 296 Forces Expanding the International Capital Market = 297 World Financial Centers = 298 Main Components of the International Capital Market = 299 International Bond Market = 299 International Equity Market = 301 World Business Survey Ranking the Top Investment Banks = 303 Eurocurrency Market = 304 Foreign Exchange Market = 305 Functions of the Foreign Exchange Market = 305 How the Foreign Exchange Market Works = 307 Quoting Currencies = 307 Spot Rates = 311 Forward Rates = 312 Swaps, Options, and Futures = 313 Foreign Exchange Market Today = 314 Growth of the Foreign Exchange Market = 314 Trading Centers = 314 Important Currencies = 315 Institutions of the Foreign Exchange Market = 316 World Business Survey Choosing a Foreign Exchange Bank = 316 Global Manager Five Strategies for More Effective Foreign Exchange = 318 Currency Convertibility = 319 Goals of Currency Restriction = 319 Policies for Restricting Currencies = 320 A Final Word = 320 SUMMARY = 321 QUESTIONS FOR REVIEW = 322 QUESTIONS FOR DISCUSSION = 322 IN PRACTICE = 323 PROJECTS = 323 BUSINESS CASE 9 HONG KONG HANDOVER： ONE COUNTRY, TWO SYSTEMS = 323 A QUESTION OF ETHICS = 324 10 INTERNATIONAL MONETARY SYSTEM = 326 How Exchange Rates Influence Business Activities = 328 Production and Marketing Decisions = 328 Financial Decisions = 329 Global Manager Exporting Against the Odds： Key Strategies for Success = 330 Desire for Stability and Predictability = 331 What Factors Determine Exchange Rates? = 331 Law of One Price = 332 Purchasing Power Parity = 334 Forecasting Exchange Rates = 342 Efficient Market View = 342 Inefficient Market View = 342 Forecasting Techniques = 342 Difficulties of forecasting = 343 Evolution of the International Monetary System = 343 Early Years： The Gold Standard = 343 Bretton Woods Agreement = 346 Managed Float System = 349 Recent Financial Crises = 352 Future of the International Monetary System = 354 World Business Survey Pessimism over Capital Controls = 356 European Monetary System = 356 How the System Functions = 357 Performance of the System = 357 Entrepreneurial Focus A Single Currency, Ready or Not = 359 A Final Word = 360 SUMMARY = 360 QUESTIONS FOR REVIEW = 362 QUESTIONS FOR DISCUSSION = 363 IN PRACTICE = 363 PROJECTS = 364 BUSINESS CASE 10 WORLD BANK SEES THE VALUE OF FORGIVENESS = 364 A QUESTION OF ETHICS = 365 INTEGRATIVE VIDEO CASE Yahoo! and the World Bank = 367 Part five INTERNATIONAL BUSINESS MANAGEMENT = 368 11 ANALYZING INTERNATIONAL OPPORTUNITIES = 368 Screening Potential Markets and Sites = 370 Step 1： Identify Basic Appeal = 371 Step 2： Assess the National Business Environment = 372 World Business Survey Top Global Business Climates = 373 Step 3： Measure Market or Site Potential = 378 Global Manager Global ECommerce Issues = 379 Step 4： Select the Market or Site = 384 Conducting International Reseach = 385 Difficulties of Conducting International Research = 386 Sources of Secondary International Data = 387 Methods of Conducting Primary International Research = 392 Entrepreneurial Focus Is the World Your Oyster? = 394 Evaluating Investment Proposals = 395 Estimating Future Cash Flows = 395 Risk and Return = 396 How Countries Evaluate Investment Projects = 397 A Final Word = 398 SUMMARY = 399 QUESTIONS FOR REVIEW = 402 QUESTIONS FOR DISCUSSION = 402 IN PRACTICE = 403 PROJECTS = 403 BUSINESS CASE 11 REVISITING VIETNAM = 404 A QUESTION OF ETHICS = 404 12 PLANNING AND ORGANIZING INTERNATIONAL OPERATIONS = 406 International Planning and Strategy = 408 Strategy Formulation = 408 Identify Company Mission and Goals = 408 Identify Core Competency and ValueCreating Activities = 410 Entrepreneurial Focus Know Yourself, Know Your Product = 413 Formulate Strategies = 414 Global Manager Competing with Giants = 421 Production Considerations = 422 Capacity Planning = 422 Facilities Location Planning = 422 World Business Survey By the Numbers = 424 Process Planning = 425 Facilities Layout Planning = 426 Marketing Considerations = 426 Standardization Versus Adaptation = 426 International Organizational Structure = 427 Centralization Versus Decentralization = 427 Coordination and Flexibility = 429 Types of Organizational Structure = 430 Work Teams = 433 A Final Word = 434 SUMMARY = 435 QUESTIONS FOR REVIEW = 438 QUESTIONS FOR DISCUSSION = 439 IN PRACTICE = 439 PROJECTS = 439 BUSINESS CASE 12 THE IKEA KEY TO PRICING = 440 A QUESTION OF ETHICS = 441 13 SELECTING AND MANAGING ENTRY MODES = 442 Exporting, Importing, and Countertrade = 444 Why Companies Export = 444 World Business Survey Land of Opportunity = 445 Developing an Export Strategy： A FourStep Model = 445 Degree of Export Involvement = 447 Avoiding Export and Import Blunders = 449 Countertrade = 449 Export／Import Financing = 450 Entrepreneurial Focus Global Collection Guidelines = 454 Contractual Entry Modes = 454 Licensing = 454 Franchising = 456 Management Contracts = 458 Turnkey Projects = 459 Investment Entry Modes = 460 Wholly Owned Subsidiaries = 460 Joint Ventures = 461 Strategic Alliances = 464 Selecting Partners for Cooperation = 467 Global Manager Negotiating the Terms of Market Entry = 467 Strategic Factors in Selecting an Entry Mode = 468 Cultural Environment = 468 Political and Legal Environments = 468 Market Size = 469 Production and Shipping Costs = 469 International Experience = 470 A Final Word = 471 SUMMARY = 471 QUESTIONS FOR REVIEW = 474 QUESTIONS FOR DISCUSSION = 474 IN PRACTICE = 475 PROJECTS = 475 BUSINESS CASE 13 THE BRAVE NEW WORLD OF TELECOMMUNICATIONS JOINT VENTURES = 476 A QUESTION OF ETHICS = 477 14 ACQUIRING BUSINESS RESOURCES = 478 Employing Human Resources = 480 International Human Resource Management = 480 International Staffing Policy = 481 Recruiting and Selecting Human Resources = 484 World Business Survey No Common Thread in Expatriate Selection = 486 Global Manager This May Come as a Shock to You = 488 Training and Development = 488 Employee Compensation = 491 Acquiring Financial Resources = 493 Borrowing = 493 Issuing Equity = 496 Entrepreneurial Focus Get Global Cash： Overseas Investors Await You = 498 Internal Funding = 501 Capital Structure = 502 Acquiring Physical Resources = 503 MakeorBuy Decision = 503 Raw Materials = 506 Fixed Assets = 506 A Final Word = 507 SUMMARY = 507 QUESTIONS FOR REVIEW = 508 QUESTIONS FOR DISCUSSION = 509 IN PRACTICE = 509 PROJECTS = 509 BUSINESS CASE 14 THE FINE LINE BETWEEN EXPATRIATION AND DISCRIMINATION = 510 A QUESTION OF ETHICS = 510 15 MANAGING THE INTERNATIONAL BUSINESS = 512 Managing Marketing Activities = 514 Product Policies = 514 Promotional Policies = 518 Global Manager Managing an International Sales Force = 519 World Business Survey Primed for OnLine = 522 Distribution Policies = 526 Pricing Policies = 529 Managing Production Activities = 531 Quality Improvement Efforts = 531 Entrepreneurial Focus Linking TQM and ISO 9000 Standards = 532 International Logistics = 533 Managing the Workforce = 533 Reinvest and Divest Decisions = 535 A Final Word = 536 SUMMARY = 537 QUESTIONS FOR REVIEW = 539 QUESTIONS FOR DISCUSSION = 540 IN PRACTICE = 540 PROJECTS = 541 BUSINESS CASE 15 TPS： THE BENCHMARK IN PRODUCTION EFFICIENCY = 541 A QUESTION OF ETHICS = 542 INTEGRATIVE VIDEO CASE MTV Europe = 543 NOTES, SOURCES, AND CREDITS = 545 GLOSSARY = 559 NAME／COMPANY INDEX = 565 SUBJECT INDEX = 569