CONTENTS
PREFACE = xiii
CHAPTER 1 INTRODUCTION = 1
A Definition of the MNE = 2
Distinguishing Aspects of the MNE = 4
Multiple Sources of External Authority(MA), = 4
Multiple Denominations of Value(MV) = 5
The Managerial Challenges Ahead, and OUTLINE OF THE BOOK = 6
Conclusion = 7
CHAPTER 2 FORCES OF GLOBALIZATION = 9
A Brief Historical Background = 10
The Managerial Challenges Ahead, and Outline of the book = 6
Conclusion = 7
CHAPTER 2 FORCES OF GLOBALIZATION = 9
A Brief Historical Background = 10
The Decision to Globalize = 11
Why Should the Firm Go Abroad ? = 11
The MNE as Exploiting Market Imperfections : Seeking Markets, Efficiency, and Knowledge, = 11
The MNE and the Life Cycle of Its Products = 12
The MNE and Macro-forces of Globalization = 13
The MNE and Competitive Advantage of Nations = 14
How the Firm Should GO Abroad : The Mode of Entry = 15
MNEs and Internalization of Transactions in the choice of Mode of Entry = 16
MNEs and the Role of MA and MV in the Choice of Mode of Mode of Entry = 16
The Complex MNE : Nonsequential Entry = 17
Summary = 17
CHAPTER 3 FOREIGN EXCHANGE : THE BASICS = 19
Basic Definitions = 20
Depreciation, Appreciation Premium and Discount = 20
Purchasing Power Parity = 21
Exchange Rates and Nominal Interest Rates = 22
Covered Interest Parity Theorem = 22
Speculative Efficiency Hypothesis = 24
Uncovered Interest Parity Theorem = 25
The Foreign Exchange Market = 25
Determining the Value of Exchange Rates = 26
Types of MNE Exchange Rate Exposure = 27
Appendix A Restatement of Some of the Kdy Relationships Using the Indirect Quote = 28
Case 1 Foreign Exchange Problem Set = 29
CHAPTER 4 FOREIGN EXCHANGE : TRANSACTION EXPOSURE = 33
Forward Markets = 34
Hedging Receivables = 34
Hedging Payables = 35
Receivables and Payables = 35
Foreign Currency Futures = 35
Hedging with Futures Contracts = 36
Currency Options = 36
Using Options on Spot to Hedge = 37
Other Ways to Manage Transaction Exposure = 38
Reducing the Transaction Costs of Hedging = 38
Long-Term Hedging : Currency Swaps(Advanced Section) = 38
Borrowing or Lending Across Currencies = 39
Summary = 40
Case 2 Piermont Inc. = 41
Case 3 The World Wildlife Fund and Debt-for-Nature = 46
CHAPTER 5 EXCHANGE RATES : ECONOMIC EXPOSURE = 49
Definitions = 49
Revenues and Pricing Strategies = 50
The Pricing Strategy Choices = 50
The Choice between Skimming and Penetration Pricing = 52
Conclusions on Pricing Strategies = 53
Cost and Sourcing Strategies = 53
The Sourcing Problem in the Face of Currency Movements = 53
Factors Affecting Cost-based and Sourcing Strategies = 53
Competitive Strategies = 54
Currency Area of Competition = 54
Market Structure(Advanced) = 55
Strategic Orientation = 57
Case 4 Economic Exposure to Exchange Rates : Problem Set = 59
Case 5 Campbell Soup in Japan = 62
Case 6 E. I. DuPont de Nemours in Japan = 63
Chapter 6 THEORIES OF INTERNATIONAL TRADE = 64
Views of US CEOs, the Public, and Economists on Free Trade = 65
The Classical Theories of Trade : Absolute Advantage and Comparative Advantage = 65
An Example of the Comparative Advantage Argument = 66
Intuition behind the Idea of Comparative Advantage = 67
Some Crucial Assumptions Underlying the Ricardo Model = 67
Factor Endowments and Comparative Advantage : The Heckscher, Ohlin Theory = 68
Some Implications of the Theories of Comparative Advantage(or How Free Trade Also Creates the Incentive for Protection) = 68
Forms of Protection = 70
Tariff Barriers = 70
Nontariff Barriers = 70
Impact of Protection on National Welfare : The Case of Tariffs = 71
Newer Theories of International Trade : Strategic Trade = 73
Summary = 74
Case 7 International Trade : Problem Set = 76
CHAPTER 7 THE TRADING ENVIRONMENT OF INTERNATIONAL BUSINESS : LAWS AND INSTITUTIONS = 78
Bilateral Trade Laws : An Overview of United States International Trade Law = 78
Key US Government Agencies Resposibel for US Trade Laws = 79
Key Terminology in US Trade Laws = 80
An Overview of Four Key US Trade Statutes = 81
Section 201 : " Escape Clause " = 81
Section 301 : Unfair Practices Outside the United States = 81
Title VII Cases, Antidumping and Countervailing Duty(CVD) = 82
Section 337 : Unfair Practices of Import Trade = 83
Multilateral Trade Laws : An Overview of GATT = 83
The Uruguay Round = 84
Regional Trading Arrangements : The European Union and NAFTA = 85
The European Union = 86
The North American Free Trade Agreement(NAFTA) = 87
Summary = 88
Case 8 The Chips Are Down = 90
Case 9 Boeing versus Airbus : GATT AND Mouse = 97
CHAPTER 8 THE REGULATORY ENVIRONMENT OF INTERNATIONAL BUSINESS = 117
Some General Principles of Law = 118
Basic Features of Law in Any Society = 118
Types of Law in Different Parts of the World = 118
Some Important Differences in the Application of Common and Civil Laws = 119
Basic Principles of International Law for Business = 120
Sovereignty and Sovereign Immunity = 120
International Jurisdiction = 121
The Doctrine of Comity = 121
The Act of State Doctrine = 121
The Treatment and Rights of Aliens = 122
The Appropriate Forum for Hearing and Settling Disputes = 122
The Void at the Intersection of Sovereign Boundaries = 122
Areas of Particular Concern to MNEs = 123
International Antitrust Considerations = 123
Multinational Bankruptcy = 123
Cross-border Liability = 124
Trade Disputes = 124
Protection of Intellectual Property = 124
Policy at Home = 124
Guidelines for Managers of MNEs = 125
Summary = 126
Case 10 Dresser(France) S. A. and the Soviet Gas Pipeline = 127
CHAPTER 9 THE ETHICAL AND SOCIAL RESPONSIBILITY ENVIRONMENT OF INTERNATIONAL BUSINESS = 140
MNE Social Responsibility = 140
The Efficiency Perspective = 141
Social Responsibility Perspective = 143
Summary = 144
Case 10 Dresser(France) S. A. and the Soviet Gas Pipeline = 127
MNE Social Responsibility = 140
The Efficiency Perspective = 141
Social Responsibility Perspective = 143
Summary = 144
Ethics in International Business = 145
Teleological Perspective = 145
Deontological Perspective = 145
Summary = 146
Foreign Corrupt Practices Act(FCPA) = 147
Conclusion = 148
Case 11 Union Carbide and Bhopal : Diary of Disaster(A) = 149
Case 12 Nicolo Pignatelli and Gulf Italia(A) = 166
CHAPTER 10 : COUNTRY RISK ANALYSIS = 175
The Uses of Country Analysis = 175
Theoretical Thinking = 176
The Role of Values = 177
Identification : Performance, Strategy, and Context = 177
Performance = 177
Strategy = 178
Context = 179
Evaluating = 181
Diagnosing the Causes = 181
Evaluating the Future = 184
Prediction or Scenario Generation : Chian = 184
Best Five - Year Scenario : Pragmatistis = 185
Worst Five - Year Scenario : Conservatives = 186
Conclusion = 187
Case 13 Nike in China = 188
CHAPTER 11 POLITICAL RISK ANALYSIS = 209
Prevalent Analytical Techniques = 210
Observational Data Techniques = 210
Expert- based Techniques = 210
Summary of Techniques = 211
Political Instability and Political Risk = 213
Nature of Political Instability = 214
Control of Instability = 214
Relevance to the Firm = 214
The Political Risk Analysis Procedure = 215
Step 1 : Assessing Issues of Relevance to the Firm = 215
Step 2 : Assessing Potential Political Events = 216
Step 3 : Assessing Probable Impacts and Responses = 216
Conclusion and Summary = 217
Case 14 Gulfstream and Sukhol : The Supersonic Business Jet = 218
Case 15 Note on the corporate Jet Marekt and Supersonic Transportation = 230
CHAPTER 12 THE ANALYSIS OF MINES BY COUNTRIES = 237
Why Governments Worry about, MNEs = 237
General Concern for Independence = 237
Concern about Impact on Domestic Firms = 238
Concerns about Hidden Value = 238
Concerns about Responsibility = 239
Economic Cost Benefit Analysis = 239
Cost Benefit Ratio = 240
Present Value of Costs and Benefits = 240
Shadow Price Adjustments and Benefits-Cost Analysis = 241
Example of Differing Valuations = 242
Shifting Perceptions Over Time = 242
Case 16 Dow Indonesia (A) = 246
CHAPTER 13 THE CULTURAL ENVIRONMENT OF INTERNATIONAL BUSINESS = 266
The Essence of Culture = 267
The Nature of Assumptions about the World = 269
Cross-cultural Adjustment : The Process = 272
The Impact of Culture on Managerial Behaviors = 275
Communication = 275
Negotiation = 275
Decision Making = 277
Conclusion = 278
Case 17 West Coast University and Hamamatsu Chemical = 279
CHAPTER 14 COMPETITIVE STRATEGY AND THE INTERNATIONAL BUSINESS ENVIRONMENT = 295
Two Dominant Views of Strategy = 295
Principles of Competitive Strategy Formulation = 296
Industry Structure = 296
Competitive Positioning = 297
Sources of Competitive Advantage : The Value Chain = 298
Global Strategy : Coordinating and Configuring The Value Chain = 300
The Effects of MA and MV on Competitive Strategy Formulation = 302
The Effects of MA and MV on Competitive Positioning = 302
The Effects of MA and MV on Coordination and Configuration of the Value Chain = 304
Case 18 The Honda-Yamaha War (A) = 306
CHAPTER 15 DESIGNING ORGANIZATIONS FOR INTERNATIONAL ENVIRONMENTS = 312
Basic Principles = 312
Differentiation vs. Integration = 313
Formal vs. Informal Structures = 314
Centralized vs. Decentralized Structures = 315
Organizational Structures = 315
International Division Structure = 315
Global Functional Structure = 319
Geographical Area Structure = 319
Global Product Structure = 320
Global Divisional Structure = 320
Global Customer Structure = 321
Global Matrix Structure = 321
Mixed Organizational Structures = 321
Contingencies in Organizational Design = 322
Organizational Uncertainty = 322
Globalization vx. Localization = 323
Information Exchange = 324
Contingency Heuristic = 325
Warning Signs = 328
Conclusion = 329
Case 19 ABB Asea Brown Boveri(A) : The Merger = 330
INDEX = 341