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| 001 | 000000877119 | |
| 005 | 20040409154459 | |
| 008 | 020924s2003 enka b 001 0 eng | |
| 010 | ▼a 2002190989 | |
| 020 | ▼a 0273673742 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | ▼a KUBA ▼l 121093230 ▼f 과학 | |
| 050 | 0 0 | ▼a HD62.4 ▼b .R843 2003 |
| 082 | 0 0 | ▼a 658/.049 ▼2 21 |
| 090 | ▼a 658.049 ▼b R932in3 | |
| 100 | 1 | ▼a Rugman, Alan M. |
| 245 | 1 0 | ▼a International business / ▼c Alan M. Rugman, Richard M. Hodgetts. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Harlow, England ; ▼a New York : ▼b Prentice Hall/Financial Times, ▼c 2003. | |
| 300 | ▼a xxxvi, 628 p. : ▼b col. ill., col. maps ; ▼c 27 cm. + ▼e 1 CD-ROM (4 3/4 in.). | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a International business enterprises ▼x Management. |
| 700 | 1 | ▼a Hodgetts, Richard M. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.049 R932in3 | 등록번호 121093230 (11회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today ? the dominance of the ‘triad’ (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, ‘green’ strategies and corporate responsibility.
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
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