| 000 | 00775camuuu200265 4500 | |
| 001 | 000000450063 | |
| 003 | OCoLC | |
| 005 | 19970109103325.0 | |
| 008 | s1994 enka b 0010 eng | |
| 010 | ▼a 94036316 | |
| 020 | ▼a 041512316X(hbk) | |
| 020 | ▼a 0415123178(pbk) | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 111073775 |
| 050 | 0 0 | ▼a HD2755.5 ▼b .R384 1995 |
| 082 | 0 0 | ▼a 658/.049 ▼2 20 |
| 090 | ▼a 658.049 ▼b R287 | |
| 245 | 0 0 | ▼a Readings in international enterprise / ▼c edited by John Drew. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 1994. | |
| 300 | ▼a viii, 295 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a International business enterprises. |
| 650 | 0 | ▼a Personnel management. |
| 700 | 1 | ▼a Drew, John. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.049 R287 | 등록번호 111073775 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.049 R287 | 등록번호 151025022 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.049 R287 | 등록번호 111073775 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.049 R287 | 등록번호 151025022 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the new Open University course on "International Enterprise", the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of developing international strategies and of human resource management across the world necessary to develop these strategies. The second part of the volume covers different sectors of international enterprise - communications, marketing, production, finance, and business ethics. The volume should serve as a companion text to international business courses both at undergraduate and postgraduate levels.
정보제공 :
목차
CONTENTS List of Figures and tables = ⅶ Introduction / John Drew = 1 Part Ⅰ International enterprise : strategies and people 1 The effects of globalization and turbulence on policy-making processes / Miriam L. Campanella = 15 2 The determinants and dynamics of national advantage / Michael E. Porter = 26 3 Horses for courses : organizational forms for multinational corporations / Sumantra Ghoshal ; Nitin Nohria = 48 4 Thinking globally, acting locally / Anthony G. Eames = 69 5 The internationalization of the firm : four Swedish cases / Daniel A. Sharp = 75 6 Business environment assessment / Daniel A. Sharp = 94 7 International economic integration : progress, prospects and implications / David Henderson = 118 8 The cultural relativity of organizational practices and theories / Geert Hofstede = 140 9 Developing a ' European ' model of human resource management / Chris Brewster = 159 Part Ⅱ International enterprise : communications, marketing, production and finance 10 Tech talk : how managers are stimulating global R&D communication / Arnoud De Meyer = 179 11 Rattling SABRE : new ways to compete on information / Max D. Hopper = 196 12 Technik : managers and management in Germany / Peer Lawrence = 209 13 Finance and global competition : exploiting financial scope and coping with volatile exchange rates / Donald R. Lessard = 212 14 Trade, location of Economic activity and the multinational enterprise : a search for and eclectic approach / John H. Dunning = 250 15 Is manufacturing still special in the new world order ? / Richard Brown and De Anne Julius = 275 Acknowledgements = 286 Notes on sources = 288 Index = 289