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MARC

Consumer behavior and culture : consequences for global marketing and advertising (Loan 13 times)

Material type

단행본

Personal Author

Mooij, Marieke K. de, 1943-

Title Statement

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

Publication, Distribution, etc

Thousand Oaks, Calif. : Sage Publications, c2004.

Physical Medium

xiv, 345 p. : ill. ; 26 cm.

ISBN

0761926682 (hardcover) 0761926690 (paperback)

Content Notes

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- Consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Consumer behavior --Cross-cultural studies. Consumers --Psychology. Marketing.

000		00000cam u22002054a 4500
001		000045120552
005		20250625091624
008		030319s2004 caua b 001 0 eng
010		▼a 2003006597
020		▼a 0761926682 (hardcover)
020		▼a 0761926690 (paperback)
040		▼a DLC ▼c DLC ▼d SYB ▼d 211009
042		▼a pcc
050	0 0	▼a HF5415.32 ▼b .M66 2004
082	0 0	▼a 658.8/342 ▼2 21
090		▼a 658.8342 ▼b M817c
100	1	▼a Mooij, Marieke K. de, ▼d 1943- ▼0 AUTH(211009)39377.
245	1 0	▼a Consumer behavior and culture : ▼b consequences for global marketing and advertising / ▼c Marieke de Mooij.
260		▼a Thousand Oaks, Calif. : ▼b Sage Publications, ▼c c2004.
300		▼a xiv, 345 p. : ▼b ill. ; ▼c 26 cm.
504		▼a Includes bibliographical references and index.
505	0 0	▼t Global consumers in a global village? -- ▼t Values and culture -- ▼t Convergence and divergence in consumer behavior -- ▼t Consumer : attributes -- ▼t Social processes -- ▼t Mental processes -- ▼t Consumer behavior domains -- ▼t Applications to global marketing and advertising
650	0	▼a Consumer behavior ▼v Cross-cultural studies.
650	0	▼a Consumers ▼x Psychology.
650	0	▼a Marketing.

Holdings Information

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 658.8342 M817c	Accession No. 111294910 (13회 대출)	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Sejong Academic Information Center/Social Science/	Call Number 658.8342 M817c	Accession No. 151160646	Availability Available	Due Date	Make a Reservation	Service B M ?

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 658.8342 M817c	Accession No. 111294910 (13회 대출)	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 658.8342 M817c	Accession No. 151160646	Availability Available	Due Date	Make a Reservation	Service B M ?