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The brand management checklist: proven tools and techniques for creating winning brands

The brand management checklist: proven tools and techniques for creating winning brands (Loan 1 times)

Material type
단행본
Personal Author
VanAuken, Brad.
Title Statement
The brand management checklist: proven tools and techniques for creating winning brands / Brad VanAuken.
Publication, Distribution, etc
London :   Kogan Page ,   2002.  
Physical Medium
xv, 320 p. : ill. ; 25 cm + 1 CD-ROM (4 3/4 in.).
ISBN
0749442638 :
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products -- Marketing -- Management.
000 00712namuu2200193u 4500
001 000045129621
005 20041117102719
008 041115s2002 enka 001 eng
020 ▼a 0749442638 : ▼c ?0.00
040 ▼a StDuBDS ▼d Uk ▼d 244002
082 0 4 ▼a 658.827 ▼2 21
090 ▼a 658.827 ▼b V217b
100 1 ▼a VanAuken, Brad.
245 1 4 ▼a The brand management checklist: ▼b proven tools and techniques for creating winning brands / ▼c Brad VanAuken.
260 ▼a London : ▼b Kogan Page , ▼c 2002.
300 ▼a xv, 320 p. : ▼b ill. ; ▼c 25 cm + ▼e 1 CD-ROM (4 3/4 in.).
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼x Marketing ▼x Management.

Holdings Information

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No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 V217b Accession No. 151164582 (1회 대출) Availability Available Due Date Make a Reservation Service B M ?

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