| 000 | 01527camuu22002654a 4500 | |
| 001 | 000045140212 | |
| 005 | 20041222150519 | |
| 008 | 041221s2001 maua b 001 0 eng | |
| 010 | ▼a 01024053 | |
| 020 | ▼a 1578512530 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d UKM ▼d CDS ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD30.28 ▼b .Y63 2001 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 21 |
| 090 | ▼a 658.4012 ▼b Y54j | |
| 100 | 1 | ▼a Yoffie, David B. |
| 245 | 1 0 | ▼a Judo strategy: ▼b turning your competitors' strength to your advantage / ▼c David B. Yoffie, Mary Kwak. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c c2001. | |
| 300 | ▼a xv, 239 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 217-229) and index. | |
| 505 | 0 | ▼a An introduction to judo strategy -- Principles of judo strategy. Movement: don't invite attack, define the competitive space, and follow through fast -- Balance: grip your opponent, avoid tit-for-tat, and push when pulled -- Leverage: leverage your opponent's assets, partners, and competitors. Masters of judo strategy. Jeff Hawkins and Donna Dubinsky: mastering movement and palm computing -- Rob Glaser: maintaining balance at RealNetworks -- Halsey Minor and Shelby Bonnie: maximizing leverage at CNET Networks. Responding to judo strategy. How to beat a judo master: from judo to sumo strategy -- A user's guide to judo strategy. |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Business planning. |
| 700 | 1 | ▼a Kwak, Mary ▼d 1966- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 Y54j | 등록번호 111304591 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Yoffie (international business administration, Harvard Business School) and Kwak (research associate, Harvard Business School) use examples from companies such as Wal-Mart, Charles Schwab, Palm Computing, and RealNetworks to illustrate the ways that modern business strategy is analogous to Judo strategy, namely: use your opponents' size and strength to bring them down. The first three chapters lay out the principles of Judo strategy, movement, balance, and leverage, while the second section offers case examples of business people the authors call Judo Masters. Annotation c. Book News, Inc., Portland, OR (booknews.com)
정보제공 :
저자소개
데이비드 요피(지은이)
전략 이론의 세계적인 권위자. 하버드대학교 경영대학원 행정학 교수이자 세계경영인협회 프로그램을 총괄하고 있다. 1989년부터 2018년까지 인텔 이사로 재임하여 역대 최장기 이사회 멤버가 되었다. 빌 게이츠, 스티브 잡스, 앤디 그로브 등 수많은 테크 기업 경영인과 임원을 인터뷰했으며 200건 이상의 케이스 스터디를 진행했다. 《뉴욕타임스》 《월스트리트저널》에 기고했으며 《불황을 이기는 유도전략》 《전략의 원칙》(공저) 등 10여 권의 책을 저술했다.
곽윤미(지은이)
하버드 경영대학원 연구원
목차
Acknowledgments Part I: Introduction 1 Judo Strategy Part II: Principles of Judo Strategy 2 Movement: Don't Invite Attack, Define the Competitive Space, and Follow Through Fast 3 Balance: Grip Your Opponent, Avoid Tit-for-Tat, and Push When Pulled 4 Leverage: Leverage Your Opponent's Assets, Partners, and Competitors Part III: Masters of Judo Strategy 5 Jeff Hawkins and Donna Dubinsky: Mastering Movement at Palm Computing 6 Rob Glaser: Maintaining Balance at RealNetworks 7 Halsey Minor and Shelby Bonnie: Maximizing Leverage at CNET Networks Part IV: Fighting Back and Fighting On 8 How to Beat a Judo Master: From Judo to Sumo Strategy 9 A User's Guide to Judo Strategy Appendix: List of Interviews Notes Index About the Authors
정보제공 :