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Intro -- Research methodology in strategy and management -- Copyright page -- Contents -- List of contributors -- Introduction -- Part I. Tradeoffs and Debates in Significance and Substance -- Chapter 1. So whatquest Beyond statistical significance to substantive significance in strategy research -- Statistical versus substantive significance: criteria for good science -- A survey of statistical versus substantive significance in strategic management research -- Beyond statistical significance in strategy researchquest -- Summary and conclusion -- Note -- Bibliography -- Chapter 2. Null-hypothesis significance tests in behavioral and management research: we can do better -- Introduction -- NHST’s problematic properties -- Doing better than NHST -- Conclusion -- Acknowledgments -- References -- Chapter 3. Establishing the usefulness of strategic management research: on inverted Lewinians and naked strategy scholars -- Concern I: the Brogden-Cronbach-Gleser model (rxy .25em vs. .25em rxy^2 .25em or .25em Ry-x1x2 xk .25em vs. .25em Ry-x1x2 xk^2) -- Concern II: causal language and nudity among strategy scholars -- Conclusion -- Notes -- Acknowledgment -- References -- Part II: Redirecting Methodological Practices in Strategic Management -- Chapter 4. On the use and misuse of ratios in strategic management research -- Types of ratios -- A history of the debate over ratio variables -- Alternatives to ratio variables -- Some final thoughts and encouragement -- Notes -- Acknowledgments -- References -- Appendix -- Chapter 5. Cautionary note on conveniently dismissing chi2 goodness-of-fit test results: implications for strategic management research -- Ignore results based on a chi2 goodness-of-fit test because sample size is too large -- Implications for strategic management research -- Concluding comments -- Acknowledgments -- References -- Chapter 6. Using hybrid research methodologies for testing contingency theories of strategy -- Positioned in the middle of the spectrum -- The need for hybrid methodology -- Operationalizing hybrid methodologies -- Other uses of hybrid methodologies -- References -- Chapter 7. The theoretical contribution of case study research to the field of strategy and management -- Introduction -- Case study approach -- Methodology -- Making a theoretical contribution in case study research -- Suggestions and future directions -- Conclusion -- Acknowledgments -- References -- Part III. Methodological Contributions to Strategic Management Topics -- Chapter 8. Framing research on service -- Introduction -- The significance and complications of service -- Three issues of importance to customer-oriented service innovation -- Theoretic and methodological choices -- Conclusion -- Notes -- References -- Appendix. Service examples from Germany -- Chapter 9. Construct validity and other empirical issues in transaction cost economics research -- Testing transaction cost economics -- Construct validity -- A broader view of hazards in transaction cost economics -- Data issues in TCE -- Conclusion: broader issues in TCE empirical research -- Notes -- References -- Chapter 10. NK modeling methodology in the strategy literature: bounded search on a rugged landscape -- Introduction -- The Background of the NK model -- NK model components and their implementation: brief description -- NK model as used in the strategy literature -- Model extensions not currently exploited within the strategy literature -- Conclusion -- Notes -- References -- Chapter 11. Strategic investment models: new research opportunities -- Introduction -- Early investment models -- Investment models with asymmetric information -- Investment models in strategic management -- Conclusions -- References -- Chapter 12. Embracing debates to advance global strategy research -- Techniques in unraveling debates -- Convergence or divergence in corporate governance -- Domestic versus overseas corporate social responsibility -- Conclusion -- Notes -- Acknowledgments -- References -- .