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FRONT COVER -- WEST MEETS EAST: TOWARD METHODOLOGICAL EXCHANGE -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- INTRODUCTION: WEST MEETS EAST: TOWARD METHODOLOGICAL EXCHANGE -- PART I: DEVELOPING QUANTITATIVE TECHNIQUES -- USING BASELINE MODELS TO IMPROVE THEORIES ABOUT EMERGING MARKETS -- WHY WE SEARCHED FOR BASELINE MODELS -- HOW WE SEARCHED FOR BASELINE MODELS IN EMERGING MARKET RESEARCH AND WHAT WE FOUND -- EXAMPLES OF BASELINE MODELS -- WHERE LIES THE PATH TOWARD PROGRESS? -- REFERENCES -- STRATEGIC MANAGEMENT RESEARCH IN EMERGING ECONOMIES: A LENS MODEL PERSPECTIVE -- INTRODUCTION -- LENS MODEL APPROACH -- ILLUSTRATION OF LENS MODEL APPROACH -- APPLICATION OF THE LENS MODEL -- CONCLUSION -- NOTES -- REFERENCES -- ITEM RESPONSE THEORY AND CONSTRUCT MEASUREMENT IN EMERGING MARKETS -- INTRODUCTION -- A CLASSICAL IRT EXAMPLE -- TYPES OF IRT MODELS -- ASSUMPTIONS OF IRT MODELS -- A PRACTICAL EXAMPLE OF IRT ANALYSIS IN THE BRAZILIAN AUTOMOTIVE INDUSTRY -- CONCLUSION -- REFERENCES -- MULTILEVEL MODELING FOR INTERNATIONAL MANAGEMENT RESEARCH -- INTRODUCTION -- OPTIONS FOR HANDLING HIERARCHICAL DATA AND ADVANTAGES OF HLM -- AN INTRODUCTION TO HIERARCHICAL LINEAR MODELS -- THE APPLICATION OF HLM IN INTERNATIONAL MANAGEMENT RESEARCH -- SIX METHODOLOGICAL ISSUES FOR HLM IN INTERNATIONAL MANAGEMENT RESEARCH -- CONCLUSION -- REFERENCES -- WHEN WEST MEETS EAST: METHODS OF ASSESSING GROUP VARIATION IN COMPARATIVE EMERGING MARKETS RESEARCH -- LITERATURE REVIEW -- CHALLENGE IN EMERGING MARKET RESEARCH: HETEROGENEITY OF EMERGING MARKET ECONOMIES -- RESEARCH FOCUSED ON A SINGLE EMERGING MARKET -- MULTIPLE-LEVEL, COUNTRY, OR GROUP EFFECTS: MOVING BEYOND A SINGLE EMERGING MARKET -- CURRENT METHODOLOGICAL TECHNIQUES: ADVANTAGES AND LIMITATIONS -- BEST-PRACTICE EXAMPLES FROM THE LITERATURE -- CONCLUSION -- NOTE -- REFERENCES -- MEASURING ‘‘WEST MEETS EAST’’ IN STRATEGIC MANAGEMENT RESEARCH USING CULTURAL CONSENSUS MODEL AND CULTURAL MIXTURE MODEL ANALYSES -- INCORPORATING CULTURAL CONSENSUS MODELS AND CULTURAL MIXTURE MODELS -- UNDERLYING STATISTICS FOR CULTURAL CONSENSUS MODELS AND CULTURAL MIXTURE MODELS -- PROCEDURE FOR UTILIZING CULTURAL CONSENSUS MODELS AND CULTURAL MIXTURE MODELS -- POTENTIAL APPLICATIONS FOR CULTURAL CONSENSUS MODELS AND CULTURAL MIXTURE MODELS IN STRATEGIC MANAGEMENT -- CONCLUSION -- REFERENCES -- EMERGING MARKET RESEARCH OPPORTUNITIES WITH AGENT-BASED SIMULATIONS -- IMPROVING EMERGING MARKET RESEARCH USING SIMULATIONS -- FUTURE CHALLENGES, ADVICE, AND CONCLUSIONS -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- NON-RESPONSE IN CROSS-CULTURAL SURVEYS: REFLECTIONS ON TELEPHONE SURVEY INTERVIEWS WITH CHINESE MANAGERS -- INTRODUCTION -- CONCEPTUALISING TELEPHONE SURVEY RESPONSE -- ISSUES IN GENERATING TELEPHONE SURVEY RESPONSES -- DISCUSSION AND CONCLUSION -- NOTE -- ACKNOWLEDGMENTS -- REFERENCES -- APPENDIX A: THE INTRODUCTION AGENDA FOR THE TELEPHONE INTERVIEW SURVEY -- PART II: EXPLORING MIXED RESEARCH METHODS -- MAKING STRATEGIC MANAGEMENT RESEARCH RELEVANT TO EMERGING MARKET COUNTRIES -- INTRODUCTION -- QUESTIONABLE RELIABILITY OF STRATEGIC MANAGEMENT MODELS IN DEVELOPING NATIONS -- TYPES OF KNOWLEDGE -- EMPIRICAL-ANALYTIC BIAS IN STRATEGIC MANAGEMENT RESEARCH -- DEDUCTIVE THEORY BUILDING -- INDUCTIVE THEORY BUILDING -- DISCUSSION AND INTEGRATING THOUGHTS -- CONCLUSION -- REFERENCES -- MULTITHEORETICAL ANALYSIS IN ORGANIZATIONAL AND STRATEGIC CONFIGURATIONAL CHANGES: USING MIXED METHODS WITH MULTILEVEL RULES FOR INNOVATION -- INTRODUCTION -- METHODS USED TO IDENTIFY CONFIGURATIONS -- CONTRIBUTIONS SELECTED FROM THE METHODS -- A PROPOSAL FOR A CASE STUDY METHOD WITH MULTIPLE UNITS OF ANALYSIS AND MIXED METHODS FOR THE STUDY OF CONFIGURATIONS -- USING THE CASE STUDY METHOD WITH MULTIPLE UNITS OF ANALYSIS AND MIXED METHODS -- RETURN TO THE WHOLE -- FINAL REMARKS -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- EXPLORING DIFFERENT ACCOUNTS: DEPTH INTERVIEWS VERSUS SELF-ADMINISTERED QUESTIONNAIRES IN STRATEGY AND MANAGEMENT RESEARCH -- INTRODUCTION -- REVIEW OF LITERATURE -- EXPLORING DIFFERENT ACCOUNTS -- DISCUSSION -- CONCLUSION -- NOTE -- REFERENCES -- APPENDIX: INTERVIEW SCHEDULE -- .