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"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluatio

A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignConducting a Successful Capital Campaign is sure to make difference in your capital campaign.

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CONTENTS

Preface = ⅸ

Acknowledgments = xv

The Author = xvii

PART ONE : PLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN = 1

 Tables, Figures, and Exhibits in Part One = 2

 Preparing for the Campaign

  1. The Key Components of a Capital Campaign = 5

  2. Preparing for a Campaign : Three Essential Steps and an Important Check = 20

 Implementing the Campaign

  3. Defining Roles of Leaders and Volunteers in the Campaign = 35

  4. Recruiting, Educating, and Motivating Volunteers = 48

  5. Building and Stating the Case for the Campaign = 59

  6. Constructing and Using the Major Gifts Chart = 68

  7. Establishing the Campaign Structure and Solicitation Process = 80

  8. Identifying, Researching, and Rating Campaign Donors = 94

  9. Cultivating and Soliciting Major Gift Prospects = 109

  10. Building Lasting Relationships and Developing Lead Gifts / Rodney P. Kirsch ; Martin W. Shell = 124

  11. Managing Campaign Logistics and Day-to-Day Operations = 136

  12. Technology in Fundraising / William V. West = 155

  13. Creating Successful Publications, Promotions, and Public Relations = 172

 Moving Forward

  14. Concluding the Campaign and Building on the Momentum = 182

  15. Trends Affecting the Future of Fundraising and Capital Campaigns = 190

PART TWO : THE CAPITAL CAMPAIGN RESOURCE GUIDE = 209

 Resources for Preparing for the Campaign

  A. Sample Strategic Plan = 213

  B. Sample Strategic Plan Progress Report = 229

  C. Sample Market Survey Materials = 243

 Resources for Implementing the Campaign

  D. Sample Volunteer Kit = 287

  E. Sample Case Statement = 349

  F. Sample Case Statement with Companion Pieces = 359

  G. Sample Program Brochure = 383

  H. Sample Campaign Plan = 395

  I. Sample Monthly Financial Report = 439

  J. Sample Public Announcement Event Invitation and Program = 447

  K. Sample Pledge Forms = 457

  L. Sample Communications Materials Checklist = 461

  M. Sample Newsletters = 465

  N. Sample Letterhead and Envelopes = 473

 Resources for Moving Forward

  O. Sample Final Report = 475

  P. Sample Post-Campaign Assessment = 487

References = 501

Index = 505