| 000 | 02309camuu22002658a 4500 | |
| 001 | 000045361173 | |
| 005 | 20070611170108 | |
| 008 | 061229s2007 mau 000 0 eng | |
| 010 | ▼a 2006103543 | |
| 020 | ▼a 9781889102313 (pbk. : alk. paper) | |
| 020 | ▼a 1889102318 | |
| 035 | ▼a (KERIS)REF000012949633 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HV41.2 ▼b .A43 2007 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b A285h | |
| 100 | 1 | ▼a Ahern, Tom. |
| 245 | 1 0 | ▼a How to write fundraising materials that raise more money : ▼b the art, the science, the secrets / ▼c Tom Ahern. |
| 260 | ▼a Medfield, Mass. : ▼b Emerson & Church , ▼c c2007. | |
| 300 | ▼a 187 p. ; ▼c 22 cm. | |
| 505 | 0 | ▼a Why communicate? To spur action -- Setting your expectations : be pessimistic -- The almighty predisposed -- Making it interesting (mandatory) -- Secret to response : the offer is king -- Why your fundraising communications fail to get response -- Writing your strategy -- On the delicate subject of committee and board approvals -- What is branding, really? -- Warning : you are an intrusion, too -- What interests donors -- Being donor centric -- Communicating on all four wavelengths -- What the amiable side responds to -- Anecdotes bring your successes vividly to life -- What the expressive side responds to -- Newsletter story ideas : a checklist -- Sorting wheat from chaff -- What the skeptical side responds to -- Honesty and information : reassuring the skeptic -- What the bottom line side responds to -- The emotional imperative -- Emotional triggers -- Choosing your emotional twin set -- Answering the most important objection -- Aren't sure why you matter? Here's a tip -- Aida : formula for an elevator speech -- Making your case, step one : collect information -- Making your case, step two : answering the donor's three big questions -- Making your case, step three : telling your story -- The smallest case there is : your tagline -- Headlines : the critical importance of -- Making a weak headline strong -- Finding the angle -- Write for browsers -- How to keep them reading -- Do the "you" -- The dangerous "and" -- Will you ever be a good writer? -- Afterword. |
| 650 | 0 | ▼a Fund raising. |
| 650 | 0 | ▼a Business writing. |
| 945 | ▼a KINS |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Education Reserves1/ | Call Number 658.15224 A285h | Accession No. 111419842 (2회 대출) | Availability Available | Due Date | Make a Reservation | Service |