| 000 | 00000cam u2200205 c 4500 | |
| 001 | 000045819983 | |
| 005 | 20150116151718 | |
| 008 | 150114s2014 enka b 001 kor | |
| 010 | ▼a 2014937095 | |
| 020 | ▼a 9781781003787 (hbk) | |
| 035 | ▼a (KERIS)REF000017556754 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009 | |
| 050 | 0 0 | ▼a HD60 ▼b .H336 2014 |
| 082 | 0 4 | ▼a 658.408 ▼2 23 |
| 084 | ▼a 658.408 ▼2 DDCK | |
| 090 | ▼a 658.408 ▼b H2364 | |
| 245 | 0 0 | ▼a Handbook of research on marketing and corporate social responsibility / ▼c edited by Ronald Paul Hill, Ryan Langan. |
| 260 | ▼a Cheltenham, UK ; ▼a Northampton, MA : ▼b Edward Elgar, ▼c 2014. | |
| 300 | ▼a xii, 418 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Social responsibility of business. |
| 650 | 0 | ▼a Marketing ▼x Social aspects. |
| 700 | 1 | ▼a Hill, Ronald Paul. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.408 H2364 | 등록번호 111729048 (5회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The book concludes with reflections on how marketing and CSR strategies may change in the future. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula.
정보제공 :
저자소개
Ronald Paul Hill(엮은이)
<마케팅과 소비자연구의 새로운 관심>
Ryan Langan(엮은이)