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24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

• Why the “F” word – focus – is crucial to a startup’s success
• Common obstacles that entrepreneurs face – and how to overcome them
• How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

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PRAISE FOR DISCIPLINED ENTREPRENEURSHIP

"Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact."
—MITCH KAPOR, founder, Lotus Development Corporation

"Entrepreneurship is a learned skill which can be honed through crisp execution. This book can help every entrepreneur dramatically increase the likelihood of success by providing step-by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs."
—DOUG LEONE, Managing Partner, Sequoia Capital

"While the spirit of entrepreneurship is often about serendipity, the execution is not. This book takes you through a systematic approach to significantly increase your odds of succeeding in making a world-changing and sustainable company."
—JOI ITO, Director, MIT Media Lab

"While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process."
—BRAD FELD, Managing Director of the Foundry Group, co-founder of TechStars, and creator of the Startup Revolution book series

정보제공 :

Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer''s decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.