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| 005 | 20150729171143 | |
| 008 | 150729s2013 njua b 001 0 eng d | |
| 010 | ▼a 2013012772 | |
| 020 | ▼a 9781118692288 (cloth) | |
| 020 | ▼z 9781118720813 (ebk) | |
| 020 | ▼z 9781118720882 (ebk) | |
| 035 | ▼a (KERIS)REF000017114905 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD62.5 ▼b .A935 2013 |
| 082 | 0 0 | ▼a 658.1/1 ▼2 23 |
| 084 | ▼a 658.11 ▼2 DDCK | |
| 090 | ▼a 658.11 ▼b A924d | |
| 100 | 1 | ▼a Aulet, Bill, ▼d 1958-. |
| 245 | 1 0 | ▼a Disciplined entrepreneurship : ▼b 24 steps to a successful startup / ▼c Bill Aulet ; illustrated by Marius Ursache. |
| 260 | ▼a Hoboken, New Jersey : ▼b Wiley, ▼c 2013. | |
| 300 | ▼a xvi, 272 p. : ▼b ill. (chiefly col.) ; ▼c 21 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a New business enterprises ▼x Management. |
| 650 | 0 | ▼a Entrepreneurship. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.11 A924d | Accession No. 111796041 (3회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Science & Engineering Library/Sci-Info(Stacks2)/ | Call Number 658.11 A924d | Accession No. 121233761 (6회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.11 A924d | Accession No. 111796041 (3회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Science & Engineering Library/Sci-Info(Stacks2)/ | Call Number 658.11 A924d | Accession No. 121233761 (6회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http://disciplinedentrepreneurship.com/
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PRAISE FOR DISCIPLINED ENTREPRENEURSHIP
"Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact."
—MITCH KAPOR, founder, Lotus Development Corporation
"Entrepreneurship is a learned skill which can be honed through crisp execution. This book can help every entrepreneur dramatically increase the likelihood of success by providing step-by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs."
—DOUG LEONE, Managing Partner, Sequoia Capital
"While the spirit of entrepreneurship is often about serendipity, the execution is not. This book takes you through a systematic approach to significantly increase your odds of succeeding in making a world-changing and sustainable company."
—JOI ITO, Director, MIT Media Lab
"While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process."
—BRAD FELD, Managing Director of the Foundry Group, co-founder of TechStars, and creator of the Startup Revolution book series
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Table of Contents
Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer''s decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.