| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046209449 | |
| 005 | 20251014135302 | |
| 008 | 251013s2022 enkacd b 001 0 eng d | |
| 020 | ▼a 9781292402826 (pbk.) | |
| 020 | ▼a 1292402822 (pbk.) | |
| 035 | ▼a (KERIS)BIB000016825444 | |
| 040 | ▼a 211004 ▼c 211004 ▼d 211009 | |
| 050 | 4 | ▼a HB615 ▼b .B374 2022 |
| 082 | 0 4 | ▼a 658.11 ▼2 23 |
| 084 | ▼a 658.11 ▼2 DDCK | |
| 090 | ▼a 658.11 ▼b B276e6 | |
| 100 | 1 | ▼a Barringer, Bruce R. ▼0 AUTH(211009)174201. |
| 245 | 1 0 | ▼a Entrepreneurship : ▼b successfully launching new ventures / ▼c Bruce R. Barringer, R. Duane Ireland. |
| 250 | ▼a Updated 6th ed., Global ed. | |
| 260 | ▼a Harlow : ▼b Pearson, ▼c c2022. | |
| 300 | ▼a 618 p. : ▼b col. ill., ports., charts ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Entrepreneurship. |
| 650 | 0 | ▼a New business enterprises. |
| 700 | 1 | ▼a Ireland, R. Duane, ▼d 1947- ▼0 AUTH(211009)47123. |
| 945 | ▼a ITMT |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.11 B276e6 | Accession No. 111915635 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
For courses in entrepreneurship.
Learn about the entrepreneurial process through real-world examples
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
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Table of Contents
CHAPTER 1 Introduction to Entrepreneurship
CHAPTER 2 Recognizing Opportunities and Generating Ideas
CHAPTER 3 Feasibility Analysis
CHAPTER 4 Developing an Effective Business Model
CHAPTER 5 Industry and Competitor Analysis
CHAPTER 6 Writing a Business Plan
CHAPTER 7 Preparing the Proper Ethical and Legal Foundation
CHAPTER 8 Assessing a New Venture’s Financial Strength
CHAPTER 9 Building a New-Venture Team
CHAPTER 10 Getting Financing or Funding
CHAPTER 11 Unique Marketing Issues
CHAPTER 12 The Importance of Intellectual Property
CHAPTER 13 Preparing for and Evaluating the Challenges of Growth
CHAPTER 14 Strategies for Firm Growth
CHAPTER 15 Franchising
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