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What are you waiting for?

Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including:

• a new and popular way to learn about and to practice entrepreneurship.
• new practical exercises, questions and activities for each step in your process.
• specific principles derived from the methods of expert entrepreneurs.
• over seventy updated case briefs of entrepreneurs across industries, locations and time.
• new applications to social entrepreneurship, technology and to large enterprises.
• plentiful connections to current and foundational research in the field (Research Roots)
• brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners
• data that will challenge conventional entrepreneurship wisdom
• a broader perspective on the science of entrepreneurship

In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you.

Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org

So, what are you waiting for?

Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need. With refreshed case studies and improved features, the text also benefits from new material on topics such as forecasting, error analysis and social media.

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Part I: What We Know About Entrepreneurs and Entrepreneurship
1. Roadmaps, Myths and the Bahamas  
2. Good Ideas Are Everywhere  
3. Most Ventures Require Little Startup Capital  4. Fail Cheap And Learn Quickly  
5. The Plunge Doesn’t Have To Be A Plunge At All  
Part II: How (Expert) Entrepreneurs Think  
6. Prediction, Risk and Uncertainty  
7. Opportunities Are Created As Well As Discovered  8. Managing Uncertainty Through Control  
9. The Effectual Logic Of Expert Entrepreneurs  
Part III: The Nuts And Bolts Of Venturing: Effectuation In Action  
10.The Bird-In-Hand Principle: Start With What You Have  
11. Transforming Means into Something Valuable  
12. The Affordable Loss Principle: Risk Little, Fail Cheap  
13. Using Slack for Bootstrap Financing  
14. The Crazy Quilt Principle: Form Partnerships  
15. Asking Potential Partners to Make Commitments  
16. The Lemonade Principle: Leverage Surprise  
17. Putting It Together: The Effectuation Process  
Part IV: I Am An Entrepreneur Now: How Far Can I Go?  
18. Ownership, Equity And Control: Manage Stakeholders  
19. Business Plans and Business Models  
20. The Venture Grows Up: Create an Entrepreneurial Culture  
Part V: Applications of Effectuation  
21. Brand as Venture Identity: Marketing You  
22. Technology  
23. Entrepreneurship As a Technology for Social Change  
Conclusion  
Directory of "Practically Speaking" Sections By Topic

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