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150402s2015 nyu ob 001 0 eng d |
| 020 |
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▼a 9780814449141 (electronic bk.)
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| 020 |
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▼a 081444914X (electronic bk.)
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| 035 |
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▼a (OCoLC)906026351
▼z (OCoLC)908082428
▼z (OCoLC)908282299
▼z (OCoLC)908557305
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▼a 4F983BF9-4920-44BA-82F2-688B10156FC1
▼b OverDrive, Inc.
▼n http://www.overdrive.com
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▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d TEFOD
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▼d IDEBK
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▼d TEFOD
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▼d OCLCQ
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▼d OCLCQ
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▼a MAIN
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▼a HF5718
▼b .S562 2015eb
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| 082 |
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▼a 658.4/52
▼2 23
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| 084 |
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▼a 658.452
▼2 DDCK
|
| 090 |
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▼a 658.452
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| 100 |
1
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▼a Simmons, Annette.
|
| 245 |
1
0
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▼a Whoever tells the best story wins
▼h [electronic resource] :
▼b how to use your own stories to communicate with power and impact /
▼c Annette Simmons.
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| 250 |
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▼a 2nd ed.
|
| 260 |
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▼a New York :
▼b American Management Association,
▼c c2015.
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| 300 |
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▼a 1 online resource (vi, 250 p.).
|
| 500 |
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▼a Title from e-Book title page.
|
| 504 |
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▼a Includes bibliographical references and index.
|
| 505 |
0
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▼a Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Part One: Thinking in Story; 1. Story Thinking; 2. Story Is Experience Reconstituted; 3. Learning to Tell Stories; 4. It's All Storytelling; Part Two: Finding Stories to Tell; 5. Who-I-Am Stories; 6. Why-I-Am-Here Stories; 7. Teaching Stories; 8. Vision Stories; 9. Value-in-Action Stories; 10. I-Know-What-You-Are-Thinking Stories; Part Three: Perfecting the Craft; 11. Sensory Details Make Stories Experiential; 12. The Gift of Brevity; 13. Storytelling by Committee; 14. Point of View; 15. Story Listening; 16. Borrowing Genius.
|
| 505 |
8
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▼a Appendix: Teaching StorytellingBibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About the Author; Free Sample Chapter from Training That Delivers Results.
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| 520 |
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▼a Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. --
▼c Edited summary from book.
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| 530 |
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▼a Issued also as a book.
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| 538 |
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▼a Mode of access: World Wide Web.
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| 650 |
0
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▼a Business communication.
|
| 650 |
0
|
▼a Storytelling.
|
| 856 |
4
0
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▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933080
▼g 7
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| 945 |
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▼a KLPA
|
| 991 |
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▼a E-Book(소장)
|
