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Culture and commerce [electronic resource] : the value of entrepreneurship in creative industries

Culture and commerce [electronic resource] : the value of entrepreneurship in creative industries

자료유형
E-Book(소장)
개인저자
Khaire, Mukti, 1973-.
서명 / 저자사항
Culture and commerce [electronic resource] : the value of entrepreneurship in creative industries / Mukti Khaire.
발행사항
Stanford, Cal. :   Stanford Business Books, an imprint of Stanford University Press,   c2017.  
형태사항
1 online resource (xxii, 254 p.).
ISBN
9781503603080 (electronic bk.) 1503603083 (electronic bk.) 9780804792219 (cloth ; alk. paper)
요약
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
일반주기
Title from e-Book title page.  
내용주기
The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Cultural industries. Entrepreneurship. Arts --Economic aspects. Arts --Marketing.
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100 1 ▼a Khaire, Mukti, ▼d 1973-.
245 1 0 ▼a Culture and commerce ▼h [electronic resource] : ▼b the value of entrepreneurship in creative industries / ▼c Mukti Khaire.
260 ▼a Stanford, Cal. : ▼b Stanford Business Books, an imprint of Stanford University Press, ▼c c2017.
300 ▼a 1 online resource (xxii, 254 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
520 ▼a Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Cultural industries.
650 0 ▼a Entrepreneurship.
650 0 ▼a Arts ▼x Economic aspects.
650 0 ▼a Arts ▼x Marketing.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1519329
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 658.421 등록번호 E14005863 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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