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20181017110725 |
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170109s2017 nyua ob 001 0 eng |
| 010 |
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▼a 2017000734
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▼a 9780814434703 (electronic bk.)
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▼a 0814434703 (electronic bk.)
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▼a 9780814434697 (hardcover)
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| 020 |
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▼a 081443469X
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| 035 |
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▼a (OCoLC)968151917
▼z (OCoLC)978667960
▼z (OCoLC)978964956
▼z (OCoLC)979242476
▼z (OCoLC)979406419
▼z (OCoLC)979924374
▼z (OCoLC)980154897
▼z (OCoLC)980467951
▼z (OCoLC)980632770
▼z (OCoLC)981256348
▼z (OCoLC)988169130
▼z (OCoLC)988849336
▼z (OCoLC)1005113571
▼z (OCoLC)1005334478
|
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▼a CL0500000844
▼b Safari Books Online
|
| 037 |
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▼a 12B965C9-E1B1-4B8F-89C4-37F1CCD406D2
▼b OverDrive, Inc.
▼n http://www.overdrive.com
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| 040 |
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▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d OCLCO
▼d OCLCF
▼d OCLCQ
▼d N$T
▼d IDEBK
▼d EBLCP
▼d YDX
▼d UMI
▼d TOH
▼d OCLCQ
▼d GGVRL
▼d OCLCQ
▼d MERUC
▼d TEFOD
▼d K6U
▼d UAB
▼d 211009
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▼a n-us---
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▼a MAIN
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▼a HF5415.127
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▼a 658.8/3
▼2 23
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| 084 |
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▼a 658.83
▼2 DDCK
|
| 090 |
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▼a 658.83
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| 100 |
1
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▼a Gronbach, Kenneth W.
|
| 245 |
1
0
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▼a Upside
▼h [electronic resource] :
▼b profiting from the profound demographic shifts ahead /
▼c Kenneth W. Gronbach, with M.J. Moye.
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| 260 |
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▼a New York, NY :
▼b AMACOM,
▼c c2017.
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| 300 |
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▼a 1 online resource (xiii, 286 p.) :
▼b ill.
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| 500 |
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▼a Title from e-Book title page.
|
| 504 |
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▼a Includes bibliographical references and index.
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| 505 |
0
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▼a Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They?
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| 505 |
8
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▼a 12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom.
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| 505 |
8
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▼a 24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom.
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| 520 |
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▼a Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.
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| 530 |
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▼a Issued also as a book.
|
| 538 |
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▼a Mode of access: World Wide Web.
|
| 650 |
0
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▼a Target marketing
▼z United States.
|
| 650 |
0
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▼a Consumers
▼z United States.
|
| 650 |
0
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▼a Marketing research
▼z United States.
|
| 650 |
0
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▼a Demography
▼z United States.
|
| 651 |
0
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▼a United States
▼x Population.
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| 700 |
1
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▼a Moye, M. J.
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| 856 |
4
0
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▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1449579
|
| 945 |
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▼a KLPA
|
| 991 |
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▼a E-Book(소장)
|
