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Belk, Russell W. Sperry, John F.

Research in consumer behavior. Vol. 11, Consumer culture theory [electronic resource] / edited by Russell W. Belk, John F. Sperry.

Bingley, U.K. :   Emerald,   2007.  

1 online resource (xiv, 449 p.) : ill.

Research in consumer behavior,0885-2111 ; v. 11

9781848559844 (electronic bk.)

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.

Title from e-Book title page.  

Introduction / John F. Sherry, Russell Belk -- Consumer culture theory (and we really mean theoretics) / Eric Arnould, Craig Thompson -- Working to consume the model life : consumer agency under scarcity / Marie-Agnès Parmentier, Eileen Fischer -- The material semiotics of consumption or where (and what) are the objects in consumer culture theory? / Shona Bettany -- Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm / Eric J. Arnould -- Postmodern consumption and the high-fidelity audio microculture / John D. Branch -- Glocal rock festivals as mirrors into the future of culture(S) / E. Taçli Yazicioglu, A. Fuat Firat -- Comedy of the commons : nomadic spirituality and the Burning Man festival / John F. Sherry, Robert V. Kozinets -- Consuming the dead : waiting for blessings in a Javanese cemetery / Kevin Browne -- A heavy burden of identity : India, food, globalization, and women / Jenny Mish -- Consumption and class during and after state socialism / Katherine Sredl -- Happiness, consumption, and being / Carolyn Costley, Lorraine Friend, Emily Meese, Carl Ebbers, Li-Jen Wang -- Suddenly Melungeon! : reconstructing consumer identity across the color line / Elizabeth C. Hirschman, Donald Panther-Yates -- Reaping identity meanings from an agrarian past : southern harvesters of commercially cultivated regional heritage / Kelly Tian, Craig Thompson -- Membrane of the self : marketing, boundaries, and the consumer-incorporated self / Eugene Halton, Joseph D. Rumbo -- Culture and co-creation : exploring consumers' inspirations and aspirations for writing and posting on-line fan fiction / Clinton D. Lanier, Hope Jensen Schau -- Multiracial identity and art consumption / Mohammadali Zolfagharian, Ann T. Jordan -- Dynamics of community engagement : the role of interpersonal communicative genres in online community evolutions / Anat Toder Alon, Frédéric F. Brunel -- How brand collecting shapes consumers' brand meanings / Cele C. Otnes, Eliana N. Shapiro -- Living for 'ethics' : responsible consumption in everyday life / Nil Ozcaglar-Toulouse -- You are getting sleepy -- SFO -- Philosopher's thwart bag -- 'On the circle of consumption ...'.

Includes bibliographical references.

Issued also as a book.  

Consumer behavior.

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