Cover -- Research in Consumer Behavior -- Contents -- List of Contributors -- Acculturation of Hispanic College Students -- Background -- The Acculturation Process -- Religiosity and Materialism -- Acculturative Stress -- Television as a Medium for Acculturation -- Methodology -- Procedure -- Measures -- Analysis -- Findings -- Demographic Variables -- Ethnicity and Acculturation -- Discussion -- Acculturation and Demographic Variables -- Ethnicity and Acculturation -- Study limitations -- Theoretical Implications -- Managerial Implications and Applications -- Conclusions -- Acknowledgment -- References -- Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective -- Introduction -- Research and Managerial Problems -- Literature Review -- Theoretical Framework -- Hypothesis Formulation -- Data Analysis -- Discussion -- Study Limitations and Implications for Future Research -- References -- Inscribing the Personal Myth: The Role of Tattoos in Identification -- Methodological Procedures -- Intracase Results and Analyses -- Jewel: Dreaming of Healing -- Jack: Working Through Crisis -- Jenny: Coping with Stigma -- Mike: Surviving a Double-Life -- Dylan: Fighting for Freedom -- Rachel: Decorating the Temple -- Steve: Seeking Loyalty and Purpose -- Narrating the Tattoo: Redemption versus Contamination -- Conclusion -- Acknowledgment -- References -- Consumer Socialization Revisited -- Introduction -- Definitions and Meanings -- Multidisciplinary Roots -- To Live in Society and the Marketplace -- Social Interaction and Socialization Agents -- Socialization Processes and Learning -- The Meanings of Competence Acquired -- Behavioral Relevance -- Stability and Internalization -- Expanding the Scope of Consumer Socialization -- Life-Long Consumer Socialization -- Different Life Events and Spheres of Consumption -- Dialogs, Negotiations, and Translations -- Socio-Cultural Contexts -- Multiple Theories, Methods and Disciplines -- Conclusions -- Acknowledgments -- References -- Metaphors of Self and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong -- Conceptual Foundations of the Self-Gift in Consumer Research -- Chinese Definitions of Self and Other -- Methodology -- Creating the Narrative -- Subject and Self Metaphors in the U.S. -- Subject and Self Metaphors in Hong Kong -- The Social Self Metaphor in Hong Kong -- Subject and Relational Self as Adversaries -- Subject as Parent and Self as Child -- Subject and Relational Self as Companions: Servant, Caretaker, and Interlocutor -- Subject is Obligated to Meet the Standards of the Relational Self -- The Essential Self in Hong Kong -- The Locational and Scattered Selves -- The Physical Object Self -- The Multiple Selves Metaphor in Hong Kong -- Self-Communication and Self-Gifts -- Conclusions and Future Directions -- Toward an Epistemological Critique -- Limitations and Future Directions -- Acknowledgment -- References -- Exploring How Role-Identity Development Stage Modera.
tes Person–Possession Relations -- Theoretical Background -- Self and Consumption: A Symbolic Interactionist Social Identity Perspective -- Role-Identity -- Role-Person Merger -- Signs of Identity Commitment -- Internalizing a Role-Identity -- Rookies versus Veterans and Self-Completion -- Stages of the Identity Project Life Cycle for Ordinary Consumption Activities -- Presocialization -- Identity Discovery -- Identity Construction -- Identity Maintenance -- Identity Disposition -- Importance to Self -- Detecting Role-Identity Cultivation Phase -- Role-Identity Cultivation versus Life Cycle Development and Aging -- An Exploratory Study -- Definitions and Hypotheses -- Possession Commitments -- Social Commitments -- Media Commitments -- Identity-Related Appraisals -- Identity-Related Emotions: Pride and Shame -- Impact on Role–Person Merger -- Summary -- Method -- Overview -- Sample -- Measures -- Identity Stage -- Possessions, Social, and Media Commitments -- Appraisals -- Pride and Shame -- Role-Person Merger -- Participation Frequency -- Analysis -- Measure Evaluation -- Stage Measure Predictive Validity -- Hypothesis Test Protocol -- Results -- External Commitments -- Identity Relevance of the Commitment Variables -- Appraisals of Possessions and Performance -- Emotions Toward Possessions and Performance -- Discussion -- Accumulation of Commitments, Appraisals, and Emotions -- Importance to Self -- Generalizability -- Identity-Life Cycle Stage: A Key Moderator -- Person–Possession Relationships -- Dispossession -- Attitude Relationships -- Consumer Socialization -- Identity Schema across Stages -- Notes -- References -- The Role of Attribute Order and Number Effects in Consumers’ Multiattribute Preferential Decisions -- Introduction -- Information Load and Consumer Decisions -- The Effects of Attribute Information Order -- Research Design -- Attribute-Order Factor -- Attribute-Number Factor -- Analysis and Discussion -- Conclusions -- References -- APPENDIX A: Pre-Experiment Measurement Results of the Salience of the 12 Attributes -- An Experimental Study of the Accuracy of Consumers’ Self-Reports of Their Information Acquisition Processes* -- Introduction -- Research on the Accuracy of Self-Reports -- Method -- Sample -- Decision Tasks -- Experimental Procedure -- Measures of Information Acquisition Patterns -- Self-Report Measures -- Process-Tracing Measures -- Analysis and Results -- Results for Session 1 -- Results for Session 2 -- Additional Analyses and Results -- Summary and Discussion -- Notes -- Acknowledgment -- References -- On the Symbolic Meanings of Souvenirs for Children -- Souvenirs: Theoretical Accounts of Symbolic Meaning -- Layers of Meaning for Souvenirs -- Person/Object Relationships -- Person/Place Relationships -- Object/Place Relationships -- Methodology -- Sample -- Interviews -- Pictorial Projectives -- Results: Analysis and Interpretation of Interviews -- Defining ‘‘Appropriate’’ Souvenirs -- Using the Souvenir for i.
ts Action Value -- Using the Souvenir for its Communicative Properties -- Using the Souvenir to Provide Continuity across Time and Place -- Acquiring Souvenirs as Part of Rituals or for Collections -- Results: Analysis and Interpretation of the Pictorial Projectives -- Discussion -- The Definition of Souvenirs to Children -- Layers of Meaning -- Action and Contemplation Value -- Communicative Value -- Anticipatory Nostalgia -- Future Research -- References -- Consumption and the Meaning of Life -- Method -- Worldviews and Transcendence through Consumption -- Rational and Magical Worldviews -- Consumer Cases -- Discussion -- References -- .
