HOME > Detail View

Detail View

Crowdfunding for entrepreneurs : developing strategic advantage through entrepreneurial finance

Crowdfunding for entrepreneurs : developing strategic advantage through entrepreneurial finance

Material type
단행본
Personal Author
Di Pietro, Francesca, 1987- author.
Title Statement
Crowdfunding for entrepreneurs : developing strategic advantage through entrepreneurial finance / Francesca Di Pietro.
Publication, Distribution, etc
Abingdon, Oxon ;   New York, NY :   Routledge,   2020.  
Physical Medium
x, 122 p. : ill. ; 25 cm.
ISBN
9780367334239 (hardback) 9780367334253 (paperback)
요약
"This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extends the current debate to show how crowdfunding can be leveraged as strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders - showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage"--
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Crowd funding. Venture capital.
000 00000cam u2200205 a 4500
001 000046063025
005 20210111135445
008 210107s2020 enka b 001 0 eng d
010 ▼a 2019047265
020 ▼a 9780367334239 (hardback)
020 ▼a 9780367334253 (paperback)
020 ▼z 9780429319785 (ebook)
035 ▼a (KERIS)REF000019151503
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009
042 ▼a pcc
050 0 0 ▼a HG4751 ▼b .D495 2020
082 0 0 ▼a 658.15/224 ▼2 23
084 ▼a 658.15224 ▼2 DDCK
090 ▼a 658.15224 ▼b D596c
100 1 ▼a Di Pietro, Francesca, ▼d 1987- ▼e author.
245 1 0 ▼a Crowdfunding for entrepreneurs : ▼b developing strategic advantage through entrepreneurial finance / ▼c Francesca Di Pietro.
260 ▼a Abingdon, Oxon ; ▼a New York, NY : ▼b Routledge, ▼c 2020.
263 ▼a 2005
300 ▼a x, 122 p. : ▼b ill. ; ▼c 25 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a "This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extends the current debate to show how crowdfunding can be leveraged as strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders - showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage"-- ▼c Provided by publisher.
650 0 ▼a Crowd funding.
650 0 ▼a Venture capital.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.15224 D596c Accession No. 111841652 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures.

Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders ? showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks.

Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage.



This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extends the current debate to show how crowdfunding can be leveraged as strategic tool to grow new ventures.




Information Provided By: : Aladin

Table of Contents

1. Introduction to the Book Part I: Crowdfunding: Understanding the Phenomenon 2. Finance for Entrepreneurship: An Introduction 3. Preparing for a Successful Fundraising 4. The Geography of Crowdfunding Part II: Deciphering Equity Crowdfunding 5. Equity Crowdfunding: Benefits and Risks for Entrepreneurs and Investors 6. Equity Crowdfunding as a Strategic Tool 7. Equity Crowdfunded Companies: Where Are They Now?

New Arrivals Books in Related Fields

최원설 (2026)
김창수 (2025)