| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046217691 | |
| 005 | 20260213104034 | |
| 008 | 260211s2024 nyuad b 001 0 eng d | |
| 020 | ▼a 9781266191862 (pbk.) | |
| 020 | ▼a 1266191860 (pbk.) | |
| 035 | ▼a (KERIS)BIB000016843466 | |
| 040 | ▼a 211032 ▼c 211032 ▼d 211009 | |
| 050 | 4 | ▼a HD30.28 ▼b .R6646 2024 |
| 082 | 0 4 | ▼a 658.4012 ▼2 23 |
| 084 | ▼a 658.4012 ▼2 DDCK | |
| 090 | ▼a 658.4012 ▼b R845s6 | |
| 100 | 1 | ▼a Rothaermel, Frank T. ▼0 AUTH(211009)86343. |
| 245 | 1 0 | ▼a Strategic management / ▼c Frank T. Rothaermel. |
| 250 | ▼a 6th ed., International student ed. | |
| 260 | ▼a New York, NY : ▼b McGraw Hill, ▼c 2024. | |
| 300 | ▼a xxix, 558, [34] p. : ▼b col. ill., charts ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Management. |
| 945 | ▼a ITMT |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4012 R845s6 | 등록번호 111919941 (1회 대출) | 도서상태 대출중 | 반납예정일 2026-04-02 | 예약 예약가능(1명 예약중) | 서비스 |
컨텐츠정보
목차
PART I. ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Shared Value and Competitive Advantage
PART II. FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
10. Global Strategy: Competing Around the World
PART III. IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance, Business Ethics, and Business Models
PART IV. MINICASES
HOW TO CONDUCT A CASE ANALYSIS
정보제공 :
