| 000 | 00944camuu22002658a 4500 | |
| 001 | 000045189909 | |
| 005 | 20050909143921 | |
| 008 | 950922r19951991nyu b 001 0 eng | |
| 010 | ▼a 95042080 //r98 | |
| 020 | ▼a 0385267320 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .S316 1995 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 20 |
| 090 | ▼a 658.4012 ▼b S399a | |
| 100 | 1 | ▼a Schwartz, Peter , ▼d 1946-. |
| 245 | 1 4 | ▼a The art of the long view : ▼b paths to strategic insight for yourself and your company / ▼c Peter Schwartz. |
| 246 | 1 | ▼a Subtitle from cover: ▼a Pplanning for the future in an uncertain world |
| 260 | ▼a New York : ▼b Currency Doubleday , ▼c 1995. | |
| 300 | ▼a xvi, 272 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Business forecasting. |
| 650 | 0 | ▼a Organizational change ▼x Management. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 S399a | 등록번호 111329446 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
About the Author
Peter Schwartz is the chairman of the board of directors of the Ayn Rand Institute, as well as the teacher of an advanced writing course at the Institute's Objectivist Graduate Center.정보제공 :
저자소개
피터 슈워츠(지은이)
미국 저널리스트로 아인랜드연구소 이사장직을 역임했다. 잡지 『지식인 운동가The Intellectual Activist』의 창간 발행인이자 편집자이며, 아인 랜드의 사상을 연구 및 계승하여 『이기심의 항변: 자기희생 문화가 부당하고 파괴적인 이유In Defense of Selfishness: Why the Code of Self-Sacrifice Is Unjust and Destructive』, 『사리를 추구하는 외교정책: 미국인을 위한 도덕적 이상The Foreign Policy of Self-Interest: A Moral Ideal for America』, 『자유지상주의Libertarianism』, 『자유방임적 자본주의를 위한 투쟁The Battle for Laissez-faire Capitalism』 등을 저술했다.