CONTENTS
PART Ⅰ : THE CONCEPTS
1. THE BIG DIFFERENCE : SERVICE VERSUS MANUFACTURING COMPANIES = 5
2. THE TOOLS : A FRAMEWORK FOR STRATEGIC ANALYSIS = 24
3. MISSING : A STRATEGIC DIRECTION = 50
PART Ⅱ : WHERE ARE WE?
4. A STRATEGIC ASSESSMENT : Markets and Customers, Human Resources, Technology / Operations / Facilities, Finance and Innovation = 69
5. STRATEGIC CONCLUSIONS AND DIRECTION = 86
PART Ⅲ : WHERE ARE WE GOING?
6. ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE, Markets / Customers ; Human Resources ; Innovation = 103
7. ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE (CONTINUED), Technology / Operations / Facilities and Finance = 126
8. MEASURING SUPERIOR PERFORMANCE : RESULTS = 144
PART Ⅳ : HOW DO WE GET THERE
9. IMPLEMENATION : THE ENVIRONMENT FOR CHANGE = 163
10. MANAGING CHANGE : A STRATEGY FOR IMPLEMENTATION = 180
11. “PAINT THE MOUNTAIN” : OUR VISIONS SUSTAIN US = 196
APPENDIX : THE COMPETITIVE PERFORMANCE INDEX = 207
INDEX = 257