| 000 | 00745pamuuu200229 a 4500 | |
| 001 | 000000048324 | |
| 005 | 19950529110558.0 | |
| 008 | 921102s1993 nju 001 0 eng | |
| 010 | ▼a 92039398 | |
| 020 | ▼a 0130656089 : ▼c $19.95 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a HF5429.235.U5 ▼b S56 1993 |
| 082 | 0 0 | ▼a 658.8/708 ▼2 20 |
| 090 | ▼a 658.8 ▼b S559f | |
| 100 | 1 | ▼a Shook, Carrie. |
| 245 | 1 0 | ▼a Franchising : ▼b the business strategy that changed the world / ▼c Carrie Shook & Robert L. Shook. |
| 260 | ▼a Englewood Cliffs, N.J. : ▼b Prentice Hall , ▼c c1993. | |
| 300 | ▼a xii, 258 p. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Franchises (Retail trade) ▼z United States ▼x Case studies. |
| 700 | 1 0 | ▼a Shook, Robert L. , ▼d 1938- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 S559f | 등록번호 111023240 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Anyone seeking to buy into one of the best franchise operations--where the failure rate is less than 5% vs. 65% for nonfranchise businesses--will find this fascinating report invaluable in making the right choice. Featured in this book are in-depth profiles of ten of the most successful companies in the history of franchising . . . including Dunkin' Donuts, Midas Mufflers, and H&R Block. 6 x 9.
정보제공 :
목차
CONTENTS Acknowledgments = ⅳ Foreword = ⅶ Introduction = ⅸ Chapter 1. H & R Block: Turning Taxes into Profit = 1 Chapter 2. Century 21 International: Franchising the Real Estate Industry = 23 Chapter 3. Dunkin' Donuts: Dollars from Doughnuts = 49 Chapter 4. Duskin Company, Ltd.: Service for People, People for Service = 73 Chapter 5. Holiday Inn, Worldwide: Nobody Understands the Trials and Travails of Franchisees Like Holiday Inn = 93 Chapter 6. Midas International Corporation: Franchising a Golden Opportunity = 115 Chapter 7. McDonald's Corporation: The Franchisor That Has Influenced the Culture of the World = 139 Chapter 8. Pizza Hut: Franchising America's Favorite Pizza = 167 Chapter 9. ServiceMaster: The Masters of Service, Serving the Master = 197 Chapter 10. The Southland Corporation: Franchising Convenience Around the World = 225 Index = 253