| 000 |
|
00939camuuu200253 a 4500 |
| 001 |
|
000000076288 |
| 005 |
|
.0 |
| 008 |
|
841120s1985 ilua b 00010 eng |
| 010 |
|
▼a 84062663
|
| 020 |
|
▼a 0256031533 (v. l)
|
| 049 |
|
▼l 412591543
▼v 1
▼l 412591544
▼v 2
▼l 412591545
▼v 3
|
| 050 |
0
|
▼a HF5415.13
▼b .S47 1985
|
| 082 |
0
|
▼a 658.8
▼2 19
|
| 090 |
|
▼a 658.8
▼b S529m
|
| 100 |
1
0
|
▼a Shapiro, Benson P.
|
| 245 |
1
0
|
▼a Marketing management /
▼c Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
|
| 260 |
0
|
▼a Homewood, Ill. :
▼b R.D. Irwin ,
▼c 1985.
|
| 300 |
|
▼a v. <1-3 > :
▼b ill. ;
▼c 25 cm.
|
| 440 |
4
|
▼a The Irwin series in marketing
|
| 504 |
|
▼a Includes bibliographies.
|
| 505 |
0
|
▼a v. 1. Principles, analysis, and applications xv, 666 p.-- v. 2. Strategy, planning, and implementation xv, 820 p.-- v. 3. From theory to practice. xiv, 559 p.
|
| 650 |
0
|
▼a Marketing
▼x Management.
|
| 700 |
1
0
|
▼a Dolan, Robert J.
|
| 700 |
1
0
|
▼a Quelch, John A.
|
