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Introduction to marketing management : text and cases 5th ed

Introduction to marketing management : text and cases 5th ed

자료유형
단행본
개인저자
Scott, James Dacon. Warshaw, Martin R. Taylor, James R. (James Ronald), 1938-. Rewoldt, Stewart Henry, 1922-
서명 / 저자사항
Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor.
판사항
5th ed.
발행사항
Homewood, Ill. :   R.D. Irwin,   c1985.  
형태사항
xviii, 818 p. : ill. ; 25 cm.
ISBN
025603236X :
일반주기
Previous eds. by Stewart Henry Rewoldt.  
서지주기
Includes bibliographical references and indexes.
일반주제명
Marketing --Management. Marketing --Management --Case studies.
000 01027camuuu200289 a 4500
001 000000907992
005 19990106132231.0
008 850820s1985 ilua b 00110 eng
010 ▼a 84062315
020 ▼a 025603236X : ▼c $32.95
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 452029059
050 0 0 ▼a HF5415.13 ▼b .S39 1985
082 0 0 ▼a 658.8 ▼2 19
090 ▼a 658.8 ▼b S527i5
100 1 ▼a Scott, James Dacon.
245 1 0 ▼a Introduction to marketing management : ▼b text and cases / ▼c James D. Scott, Martin R. Warshaw, James R. Taylor.
250 ▼a 5th ed.
260 ▼a Homewood, Ill. : ▼b R.D. Irwin, ▼c c1985.
300 ▼a xviii, 818 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a Previous eds. by Stewart Henry Rewoldt.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Marketing ▼x Management.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
700 1 ▼a Warshaw, Martin R.
700 1 ▼a Taylor, James R. ▼q (James Ronald), ▼d 1938-.
700 1 ▼a Rewoldt, Stewart Henry, ▼d 1922- ▼t Introduction to marketing management.

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